A Step-by-step Guide to Level up on Social Media

May 8, 2022

How to Grow Your Brand on Social Media

Putnam Marketing SEO, Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.
A Step-by-step Guide to Level up on Social Media

When you start creating business profiles on social media, it’s not easy to know where to begin. With dozens of prominent platforms and significant competition, many business owners wonder if the effort is worthwhile.  Social media platforms attract millions of users each day, there’s definitely an opportunity to gain exposure.

However, your success on social media is directly proportional to your social media branding efforts. 

Putnam Marketing SEO
Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.

How well you present your business on social media plays a significant role in the results you’ll see from these platforms. We’ve put together this Grow Your Brand on Social Media eBook to help you better understand the brand presence and how it relates to social media. 

We’ve put together this Grow Your Brand on Social Media eBook to help you better understand the brand presence and how it relates to social media,
Grow Your Brand on Social Media eBook to help you better understand the brand presence and how it relates to social media,

Here you’ll learn:

  • What social media branding is
  • How social media affects branding
  • What you should know before getting started with branding
  • How to build brand awareness on social media

Social Media and Branding 

putnam marketing

Social media branding is the process of connecting with a target audience across social media platforms by boosting brand awareness. 

A social media branding strategy allows you to connect with potential customers in an optimized way, increasing your chances of getting noticed and achieving your business goals.

We know it’s tough to get started. We made 10 FREE Earth Tone Ready-to-Publish Instagram Posts to jump-start the process.

This branding needs to be applied to every social media platform to ensure you don’t waste your time and energy on ineffective methods. 

How Social Media Affects Branding

As a business owner, you’re already familiar with the general concept of branding. However, you might not be confident about branding in the age of social media. The ubiquity of these platforms greatly influences how businesses go about establishing a brand presence and boosting brand awareness. 

Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.
Getting On Top of Google is Our Life.

In 2020, an estimated 3.6 billion people were using social media. Never before have businesses had such easy access to this many potential customers. While this number is promising, keep in mind that 77% of small businesses are competing for attention in this space. 

Social media branding lets you take advantage of the reach and exposure of social media.

It also helps you distinguish yourself from the competition. Even businesses outside of your niche can grab the limited attention of your prospective clients. 

What To Consider Before Social Media Branding 

Before you can start developing a social media branding strategy, there are some important factors to consider. 

3 Steps to Success With Social Media Strategies Putnam Marketing
We have made it our mission to save you the time and stress of creating your own marketing material.

Your Brand 

It’s not possible to focus on social media branding before you have a firm grasp on your business’s brand — at least not effectively.

This understanding will influence everything you do related to branding on social media. If you haven’t yet fleshed out this portion of your business, take some time to perform market research, and create a brand. It might be tricky initially, but this information will simplify all of your branding efforts moving forward. 

Your Audience

The audience you’re trying to reach is another major component to consider before diving into social media branding. You need to think about what they’re expecting to see from your business, how they’ll react, and what they prefer to see. Learning about your target audience can provide you with key information that will inform your social media branding strategy. Here are some things you should know about your audience:

  • Their age range
  • Their likes and dislikes
  • What companies do they already interact with
  • What kinds of problems do they face

When you have a clear idea of your business’s brand and your target audience, you can start concerning yourself with social media branding. 

Branding Yourself On Social Media

  • Complete your social media profile
  • Use the best social media platforms for your brand and audience
  • Develop a posting schedule
  • Interact with your audience
  • Integrate your website into your social media presence

Branding yourself on social media is all about getting in front of your target audience and communicating effectively about why your business is worthy of attention. Let’s take a look at some ways you can build your brand presence on social media. 

Make Sure Your Social Media Profile Is Complete The first step to branding on social media is outfitting your profiles with brand-related content in the form of images and links. 

Social Media

Profile Picture 

Your profile picture is a relatively basic piece of your business profile, but it plays a major role in social media branding.

You need to ensure all social media profile pictures sport your business’s logo. Your logo will create a sense of uniformity across all platforms and make it easier for users to identify your business in search results. 

Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.
Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.

Social Media Bio

This section should feature a concise summary of your business and what it offers to customers. It’s short, sweet, and to the point but still gives users an accurate idea of what we do. Some social media platforms offer more space for your bio than others, but you don’t want to overwhelm visitors when they first get to know your business.

Try to limit your bio sections to two or three sentences. 

Website Link 

To complete your social media branding strategy, you need to bridge the gap between your social media presence and your website. One of the easiest, most effective ways to accomplish this goal is by providing a URL link in your profiles.

We use a link on all of our major social media accounts. By connecting users on social media with your website, you’re further illustrating the reach of your business’s brand. While a homepage link is always a good option, you could also feature landing pages or recent blog posts. 

Use the Best Social Media Platforms for Your Brand 

With dozens of active platforms available, many businesses don’t even know where to begin with their social media branding strategy. Instead of spreading your time, energy, and investments thinly across too many platforms, it’s much smarter to find the social media platforms that play to your business’s strengths.

For example, if you’re selling beautiful homemade jewelry, a social media platform that relies heavily on visuals will work best for branding purposes. In this case, Instagram and Pinterest are great choices. However, a business offering tax services might not have much visual content to share. In this instance, LinkedIn, Facebook, and other dynamic platforms are better options.

Consider each social media platform’s advantages and disadvantages and decide which suits your business’s needs best.  

Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.
Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.

Develop a Posting Schedule

After you’ve chosen social media platforms that complement your business’s strengths and filled out your profiles, it’s time to develop an effective posting schedule. Your posting schedule will dictate several things, including:

  • What kinds of content do you post
  • How often do you post
  • What time of the day do you post
  • What’s included in the post

While these factors will vary between platforms, it’s essential to optimize your posts to reach as many users as possible while still staying true to your business’s brand. Remaining consistent — in your posts’ frequency and type of content — will help develop your business’s branding in the eyes of your users. 

Interact With Your Audience 

Many business owners don’t see results from their social media branding strategy due to a lack of, well, socializing. It’s not enough to build a great profile and post helpful content consistently. You need to interact and engage with your audience regularly.

Social media companies design their platforms to promote interaction.

The more active you are, the more likely that these platforms will promote your posts. Furthermore, interacting with your audience shows current and potential followers that you’re responsive, trustworthy, and credible. Here are some ways you can become more engaged with your audience:

  • Reply to all of the comments on your content
  • Share content produced by users on your profiles
  • Comment on the profiles and posts of your target audience
Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.
Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.

Integrate Your Website into Your Social Media Presence

Both brick-and-mortar and e-commerce stores rely heavily on the power of websites to conduct a variety of business processes. To maximize your brand presence on social media, you have to find ways of integrating your website into the platform.

While social media offers some selling functionality, your website will remain the superior converting tool. As we discussed before, the first strategy businesses can take to integrate their website into social media profiles is by sharing a link in the bio.  

10 FREE Earth Tone Ready-to-Publish Instagram Posts to jump start your social media branding by Putnam Marketing.
Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.

(If you’re interested in learning more, buy our eBook Grow Your Brand on Social Media)

Here are some other helpful strategies for connecting your social media audience with your website:

  • Share blog posts regularly on your feed
  • Take advantage of other link opportunities on each platform
  • Include a call-to-action to encourage users to click these links
  • Offer a discount code or coupon for users who visit your website

Social media platforms are powerful tools for reaching and communicating with potential customers. With an effective social media branding strategy, your business can successfully stand out from the crowd and convey value to its target audience. Following these social media branding tips can help orient your business in the often confusing world of social media.

For Professional Marketing Brand Materials visit our shop.

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Leslie

Rotarian 

“I am the current president of the Rotary Club of North Conway. Our marketing committee conducted extensive research to find the right company to give our dating website an overhaul and ultimately decided on Putnam Marketing. The service was phenomenal and our website is unbelievable. Thank you so much!"

Leslie

Rotarian 

“I am the current president of the Rotary Club of North Conway. Our marketing committee conducted extensive research to find the right company to give our dating website an overhaul and ultimately decided on Putnam Marketing. The service was phenomenal and our website is unbelievable. Thank you so much!"

Leslie

Rotarian 

“I am the current president of the Rotary Club of North Conway. Our marketing committee conducted extensive research to find the right company to give our dating website an overhaul and ultimately decided on Putnam Marketing. The service was phenomenal and our website is unbelievable. Thank you so much!"

Leslie

Rotarian 

“I am the current president of the Rotary Club of North Conway. Our marketing committee conducted extensive research to find the right company to give our dating website an overhaul and ultimately decided on Putnam Marketing. The service was phenomenal and our website is unbelievable. Thank you so much!"

Marshall

President of the Board

"Thank you Putnam Marketing for redesigning our Frank Monahan Foundation website. We are happy to launch our new website this afternoon and couldn't be prouder of what it looks like. I am honored to share it with you all and hope that you all continue to support the foundation."

Marshall

President of the Board

"Thank you Putnam Marketing for redesigning our Frank Monahan Foundation website. We are happy to launch our new website this afternoon and couldn't be prouder of what it looks like. I am honored to share it with you all and hope that you all continue to support the foundation."

Neda

Business Owner

"When my current website was failing and I was losing business by the day, I searched for the right company to revamp my website on a completely new platform. Putnam Marketing hit the nail on the head on the first try. Not only did they listen to what I envisioned, but they delivered a website that went way beyond my expectations. I have received so many compliments on the aesthetics of the site, and its user-friendliness which has solidified my credibility with the brands I work with. I can't recommend Putnam Marketing enough."

Neda

Business Owner

"When my current website was failing and I was losing business by the day, I searched for the right company to revamp my website on a completely new platform. Putnam Marketing hit the nail on the head on the first try. Not only did they listen to what I envisioned, but they delivered a website that went way beyond my expectations. I have received so many compliments on the aesthetics of the site, and its user-friendliness which has solidified my credibility with the brands I work with. I can't recommend Putnam Marketing enough."

Paula

Salon Envy Owner

"Beyond my wildest expectations! Love our new website! Thank you thank you....a thousand times over!"

Jackie

Business Owner

"Putnam Marketing is absolutely amazing! Very creative, with great quality. Kate listened to what I wanted specifically, as well as make suggestions for things I was unsure of. Such a pleasure to work with, and my website came out beautiful!"

“Working with Kate and watching Putnam Marketing come into fruition has been an extraordinary process that I could have never imagined. I have been able to watch Kate work feverishly on project after project and earn the people’s trust."

"You’ve been such a wonderful collaborator and partner and can’t wait to work with you again soon." Jerry K.

“I have had the pleasure of working with Kate for the last five years and highly recommend her for any and all of your marketing and creative needs. Kate deploys a unique approach that combines out of the box creativity, strategy, and implementation, allowing for quick and streamlined execution." 

“Working with Kate and watching Putnam Marketing come into fruition has been an extraordinary process that I could have never imagined. I have been able to watch Kate work feverishly on project after project and earn the people’s trust."

“I have had the pleasure of working with Kate for the last five years and highly recommend her for any and all of your marketing and creative needs. Kate deploys a unique approach that combines out of the box creativity, strategy, and implementation, allowing for quick and streamlined execution." 

"You’ve been such a wonderful collaborator and partner and can’t wait to work with you again soon." Jerry K.

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“Over the past year and a half Putnam Marketing rebuilt our website and we couldn't be happier! We have gotten more traffic and helped so many people find meetings we're over the moon!" 

A Step-by-step Guide to Level up on Social Media. Social media platforms attract millions of users each day, there’s definitely an opportunity to gain exposure. However, your success on social media is directly proportional to your social media branding efforts.

A Step-by-step Guide to Level up on Social Media

How to Grow Your Brand on Social Media

Putnam Marketing SEO, Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.
A Step-by-step Guide to Level up on Social Media

When you start creating business profiles on social media, it’s not easy to know where to begin. With dozens of prominent platforms and significant competition, many business owners wonder if the effort is worthwhile.  Social media platforms attract millions of users each day, there’s definitely an opportunity to gain exposure.

However, your success on social media is directly proportional to your social media branding efforts. 

Putnam Marketing SEO
Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.

How well you present your business on social media plays a significant role in the results you’ll see from these platforms. We’ve put together this Grow Your Brand on Social Media eBook to help you better understand the brand presence and how it relates to social media. 

We’ve put together this Grow Your Brand on Social Media eBook to help you better understand the brand presence and how it relates to social media,
Grow Your Brand on Social Media eBook to help you better understand the brand presence and how it relates to social media,

Here you’ll learn:

  • What social media branding is
  • How social media affects branding
  • What you should know before getting started with branding
  • How to build brand awareness on social media

Social Media and Branding 

putnam marketing

Social media branding is the process of connecting with a target audience across social media platforms by boosting brand awareness. 

A social media branding strategy allows you to connect with potential customers in an optimized way, increasing your chances of getting noticed and achieving your business goals.

We know it’s tough to get started. We made 10 FREE Earth Tone Ready-to-Publish Instagram Posts to jump-start the process.

This branding needs to be applied to every social media platform to ensure you don’t waste your time and energy on ineffective methods. 

How Social Media Affects Branding

As a business owner, you’re already familiar with the general concept of branding. However, you might not be confident about branding in the age of social media. The ubiquity of these platforms greatly influences how businesses go about establishing a brand presence and boosting brand awareness. 

Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.
Getting On Top of Google is Our Life.

In 2020, an estimated 3.6 billion people were using social media. Never before have businesses had such easy access to this many potential customers. While this number is promising, keep in mind that 77% of small businesses are competing for attention in this space. 

Social media branding lets you take advantage of the reach and exposure of social media.

It also helps you distinguish yourself from the competition. Even businesses outside of your niche can grab the limited attention of your prospective clients. 

What To Consider Before Social Media Branding 

Before you can start developing a social media branding strategy, there are some important factors to consider. 

3 Steps to Success With Social Media Strategies Putnam Marketing
We have made it our mission to save you the time and stress of creating your own marketing material.

Your Brand 

It’s not possible to focus on social media branding before you have a firm grasp on your business’s brand — at least not effectively.

This understanding will influence everything you do related to branding on social media. If you haven’t yet fleshed out this portion of your business, take some time to perform market research, and create a brand. It might be tricky initially, but this information will simplify all of your branding efforts moving forward. 

Your Audience

The audience you’re trying to reach is another major component to consider before diving into social media branding. You need to think about what they’re expecting to see from your business, how they’ll react, and what they prefer to see. Learning about your target audience can provide you with key information that will inform your social media branding strategy. Here are some things you should know about your audience:

  • Their age range
  • Their likes and dislikes
  • What companies do they already interact with
  • What kinds of problems do they face

When you have a clear idea of your business’s brand and your target audience, you can start concerning yourself with social media branding. 

Branding Yourself On Social Media

  • Complete your social media profile
  • Use the best social media platforms for your brand and audience
  • Develop a posting schedule
  • Interact with your audience
  • Integrate your website into your social media presence

Branding yourself on social media is all about getting in front of your target audience and communicating effectively about why your business is worthy of attention. Let’s take a look at some ways you can build your brand presence on social media. 

Make Sure Your Social Media Profile Is Complete The first step to branding on social media is outfitting your profiles with brand-related content in the form of images and links. 

Social Media

Profile Picture 

Your profile picture is a relatively basic piece of your business profile, but it plays a major role in social media branding.

You need to ensure all social media profile pictures sport your business’s logo. Your logo will create a sense of uniformity across all platforms and make it easier for users to identify your business in search results. 

Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.
Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.

Social Media Bio

This section should feature a concise summary of your business and what it offers to customers. It’s short, sweet, and to the point but still gives users an accurate idea of what we do. Some social media platforms offer more space for your bio than others, but you don’t want to overwhelm visitors when they first get to know your business.

Try to limit your bio sections to two or three sentences. 

Website Link 

To complete your social media branding strategy, you need to bridge the gap between your social media presence and your website. One of the easiest, most effective ways to accomplish this goal is by providing a URL link in your profiles.

We use a link on all of our major social media accounts. By connecting users on social media with your website, you’re further illustrating the reach of your business’s brand. While a homepage link is always a good option, you could also feature landing pages or recent blog posts. 

Use the Best Social Media Platforms for Your Brand 

With dozens of active platforms available, many businesses don’t even know where to begin with their social media branding strategy. Instead of spreading your time, energy, and investments thinly across too many platforms, it’s much smarter to find the social media platforms that play to your business’s strengths.

For example, if you’re selling beautiful homemade jewelry, a social media platform that relies heavily on visuals will work best for branding purposes. In this case, Instagram and Pinterest are great choices. However, a business offering tax services might not have much visual content to share. In this instance, LinkedIn, Facebook, and other dynamic platforms are better options.

Consider each social media platform’s advantages and disadvantages and decide which suits your business’s needs best.  

Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.
Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.

Develop a Posting Schedule

After you’ve chosen social media platforms that complement your business’s strengths and filled out your profiles, it’s time to develop an effective posting schedule. Your posting schedule will dictate several things, including:

  • What kinds of content do you post
  • How often do you post
  • What time of the day do you post
  • What’s included in the post

While these factors will vary between platforms, it’s essential to optimize your posts to reach as many users as possible while still staying true to your business’s brand. Remaining consistent — in your posts’ frequency and type of content — will help develop your business’s branding in the eyes of your users. 

Interact With Your Audience 

Many business owners don’t see results from their social media branding strategy due to a lack of, well, socializing. It’s not enough to build a great profile and post helpful content consistently. You need to interact and engage with your audience regularly.

Social media companies design their platforms to promote interaction.

The more active you are, the more likely that these platforms will promote your posts. Furthermore, interacting with your audience shows current and potential followers that you’re responsive, trustworthy, and credible. Here are some ways you can become more engaged with your audience:

  • Reply to all of the comments on your content
  • Share content produced by users on your profiles
  • Comment on the profiles and posts of your target audience
Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.
Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.

Integrate Your Website into Your Social Media Presence

Both brick-and-mortar and e-commerce stores rely heavily on the power of websites to conduct a variety of business processes. To maximize your brand presence on social media, you have to find ways of integrating your website into the platform.

While social media offers some selling functionality, your website will remain the superior converting tool. As we discussed before, the first strategy businesses can take to integrate their website into social media profiles is by sharing a link in the bio.  

10 FREE Earth Tone Ready-to-Publish Instagram Posts to jump start your social media branding by Putnam Marketing.
Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.

(If you’re interested in learning more, buy our eBook Grow Your Brand on Social Media)

Here are some other helpful strategies for connecting your social media audience with your website:

  • Share blog posts regularly on your feed
  • Take advantage of other link opportunities on each platform
  • Include a call-to-action to encourage users to click these links
  • Offer a discount code or coupon for users who visit your website

Social media platforms are powerful tools for reaching and communicating with potential customers. With an effective social media branding strategy, your business can successfully stand out from the crowd and convey value to its target audience. Following these social media branding tips can help orient your business in the often confusing world of social media.

For Professional Marketing Brand Materials visit our shop.

Our Packages

Putnam Marketing is a results-driven Internet marketing company offering SEO, PPC, Web Design, and Social Media Management services to help you:

  1. Generate Qualified Sales Leads 
  2. Increase E-commerce Traffic and Sales


"Beyond my wildest expectations! Love our new website! Thank you thank you....a thousand times over!"


"When my current website was failing and I was losing business by the day, I searched for the right company to revamp my website on a completely new platform. Putnam Marketing hit the nail on the head on the first try. 

"Not only did they listen to what I envisioned, but they delivered a website that went way beyond my expectations. I have received so many compliments on the aesthetics of the site, and its user-friendliness which has solidified my credibility with the brands I work with. I can't recommend Putnam Marketing enough."

Putnam Marketing is a results-driven Internet marketing company offering SEO, PPC, Web Design, and Social Media Management services to help you:

  1. Generate Qualified Sales Leads 
  2. Increase E-commerce Traffic and Sales

Our Packages


"Beyond my wildest expectations! Love our new website! Thank you thank you....a thousand times over!"


"When my current website was failing and I was losing business by the day, I searched for the right company to revamp my website on a completely new platform. Putnam Marketing hit the nail on the head on the first try. 

"Not only did they listen to what I envisioned, but they delivered a website that went way beyond my expectations. I have received so many compliments on the aesthetics of the site, and its user-friendliness which has solidified my credibility with the brands I work with. I can't recommend Putnam Marketing enough."

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In a nutshell, social media marketing involves promoting your business or cause online through social media platforms. The most common platforms include Facebook, Twitter, Instagram, and YouTube. Though Pinterest, Tik Tok, Snapchat, and Reddit are also highly used too.

While the benefits of good SEO are clear, the cost of accomplishing an SEO strategy is priceless. Plan on spending $3,000-6,000 based on project scope.

How much should a marketing retainer cost?

What is Social Media Marketing?

Today industry standards are 40% of US SEO agencies charge between $101-$250 per hour; · A full 71% charge between $101-$300 per hour.
An SEO retainer is a monthly fee you pay to a digital marketing agency to set aside a certain amount of time and expert eyes.

An SEO retainer is a monthly fee you pay to a digital marketing agency to set aside a certain amount of time and expert eyes.

How much does hourly SEO cost?

What is an SEO retainer?

The key performance indicators we look at are organic website traffic and search engine rankings. We will track this each month and report it to you.

What type of results can I expect for seo?

It is an acronym that stands for “search engine optimization.” SEO simply means the process of improving your website to increase its visibility for relevant searches.
Google wants happy searchers, and so should you. No one gains when a user doesn't find what they want. ‍
So, Google has trained its bots to look for three things: content, quality, and clout. We help you build each. The goal of our SEO services is to help raise your visibility with search engines, so your pages get the credit they deserve

What is SEO?

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