Putnam Marketing SEO

The Internet’s shift is both tremendously thrilling and profoundly unsettling from the standpoint of a business owner, webmaster, or marketing manager. It’s nearly impossible to keep up with the information (and misinformation and deception) it provides. That’s why you should hire an SEO Copywriting Expert and this is why.

10 Things to Expect from Your SEO Content Creator

Jun 7, 2022

Putnam Marketing, SEO Marketing, SEO Tips And Tricks

10 Things to Expect from Your SEO Copywriter

Putnam Marketing SEO. People search for local businesses every day. Putnam Marketing’s SEO service drives business growth by helping our partners identify, understand, and connect with their target audience in a creative and innovative way.

The Internet’s shift is both tremendously thrilling and profoundly unsettling from the standpoint of a business owner, webmaster, or marketing manager and has created a skilled intricate industry called SEO.

It’s nearly impossible to keep up with the information (and misinformation and deception) it provides the commercial benefits it promises and the rules that regulate it.

So, with that in mind, consider the following ten suggestions. If you trust your judgment, an SEO Expert will know this, but now you will feel at ease. (We created an SEO Glossary for reference if you need it).

Before hiring an SEO Expert, get clear on your goals.

What are your goals?

Define them:

  • Are you looking for qualified leads, or trying to sell products?
  • Are you trying to expand awareness of your brand, or convert a highly specific audience?
Putnam Marketing Drives Business Growth By Helping Our Partners Identify, Understand, And Connect With Their Target Audience In A Creative And Innovative Way.
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1) A working knowledge of SEO

Obviously, your SEO copywriter must be well-versed in the fundamentals of search engine optimization.

This is a brief reference list for your information, not to replace the work of an SEO copywriter.

There are many additional aspects to consider, but if your SEO copywriter doesn’t understand these two fundamentals, you should hunt for someone else. If you want to make sure your SEO copywriter knows more than the essentials, read Marketing SEO, How Important is SEO, What SEO Means and What it Doesn’t, for some ideas on what questions you should ask to check their knowledge.

2) Proven track record

As they say, the evidence is in the pudding. Your SEO copywriter must not just be able to talk the talk; they must also be able to walk the walk.

Inquire about some examples of websites for which they’ve achieved high rankings.

People search for local businesses every day. Putnam Marketing’s SEO service drives business growth by helping our partners identify, understand, and connect with their target audience in a creative and innovative way.People search for local businesses every day. Putnam Marketing’s SEO service drives business growth by helping our partners identify, understand, and connect with their target audience in a creative and innovative way.
Results Talk.

It’s worth noting that finding an SEO copywriter who has worked on both keywords and link development can be difficult, so if you find one who has and writes well, hire them! They’ll have a very comprehensive and practical understanding of search engines.

3) An awareness of the appropriate number of keywords to utilize

You don’t want to stuff every page with all of the keywords you’re after. This merely dilutes the importance of your site and hinders readability. Inquire with your SEO copywriter about the number of keywords they recommend targeting on each page.

Hopefully, they’ll just recommend three, preferably two. You can use two keyword phrases per page and use them frequently without affecting readability.

4) A clear understanding of who will offer the keywords or a clear budget to find them.

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4 Types of SEO Strategies You Should Know

Someone must conduct a keyword analysis in order to determine which keywords you should attempt to rank highly for. Your SEO copywriter should be able to help you with this, but it’s typically more cost-effective to have someone from within the company do it.

In any case, make sure your agreement with your SEO copywriter specifies who is responsible for this work. Don’t think the SEO copywriter will do it since they could expect you will, and you’ll end up blowing your budget.

5) Keywords or phrase keywords

Expect to get some suggestions from your SEO copywriter about how exactly you should be with your keywords. In most businesses, keyword competition is so strong that in order to rank, you’ll have to target highly precise keywords — at least at first. For example, if you work in IT, you generally wouldn’t start with the keyword “IT.”

The competition is fierce (at the time of writing, Google.com had approximately 3,240,000,000 results for this search), and the IT behemoths already rule the search engines for this term.

Instead, try a more narrow keyword phrase like “IT infrastructure consulting new york” (At the time of writing, Google.com had only about 4,000,000 results for this search). Another advantage of focusing on more particular keyword phrases is that you’ll acquire more relevant leads.

6) Agree on the number of words per page.

Putnam Marketing, Dover, New Hampshire, SEO Strategies Types Infographic Insta
SEO Strategies Infographic

Make sure your SEO copywriter offers you an estimate of how many words per web page they expect to write. While having a solid body of text on most of your web pages is vital, you shouldn’t have too much. What constitutes “too many” depends on your industry, the page’s goal, and the demands of your audience. It’s always a difficult balance, but ranking well with barely 100-200 words each page is surely doable.

7) Set density goals and track progress

A web page’s SEO is NOT a guessing game.

Density measures will be discussed by a skilled SEO copywriter. The number of times the keyword phrase appears on the page is represented by this number. It’s calculated as a percentage of the page’s total word count.

If your page contains 200 words and your keyword phrase appears 10 times, your keyword phrase density is 5%. As a general rule, your SEO copywriter should strive for a keyword density of about 5% for your major keyword phrase and 3-5% for your secondary keyword phrase.

Readability will suffer if your density measures are substantially higher than this, and you risk being flagged as spam by search engines.

8) Where should keywords be placed?

The issue of keyword placement has sparked a lot of discussion among SEO copywriters. While it is still unknown how much of an impact placement has, there is widespread agreement that it does.

Keywords are most impactful when they appear in headings, bolded text, links, and near the top of the page.

9) Some comments on structure & links

At Putnam Marketing SEO We Create Business Development Focused Marketing Strategies That Perform. Our Objective Is To Teach Business Owners, Students, And Entrepreneurs The Full Potential Of The Internet.
Remember, becoming an SEO Expert isn’t as simple as reading a Blog

Websites are generally better indexed by search engines if their spiders can traverse the entire site using text links. This means your SEO copywriter should be linking each page to every other page using text links.

If your site is complex, this may be impractical, so your SEO copywriter will create a hierarchical structure for your site.

10) Trust your Gut. And Trust your SEO Expert.

SEO copywriters can help you improve your search engine rating significantly. They won’t be able to do it overnight, though. An SEO copywriter simply declares the relevance of your site by optimizing it for your desired keyword phrases. (Frequently Asked SEO Questions).

You can hire an SEO copywriter to write helpful articles with a byline and a link back to your site, which you can then submit for publication on the Internet, which will gradually improve your rating. Be wary if something seems too good to be true.

Conclusion

A copywriter that specializes in SEO is an excellent addition to your marketing team. However, you must make an informed decision. The battle is half won when you know what questions to ask.

People search for local businesses every day. Putnam Marketing’s SEO service drives business growth by helping our partners identify, understand, and connect with their target audience in a creative and innovative way.
Click here for 101 Free SEO Tips

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June 7, 2022

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Hire Marketing Industry Experts at a Professional Website Design Company. Putnam SEO Marketing Will Be Sure You Are Utilizing Search Engine Optimization and Your Target Customers.

5 Ways to Increase Your Local SEO Presence

May 20, 2022

Putnam Marketing, SEO Tips And Tricks

Why Local SEO Matters to Your Small Business | Putnam Marketing SEO Tips to Get Ahead

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Local SEO Matters

Customers turn to search engines like Google, Bing, and Yahoo to find “restaurants near me” or the “best plumber in my city.” People unknowingly use Local SEO by searching for local businesses every day. Use these SEO Tips with relevant keywords and your specific location to be one of the businesses that show up for them.

81% of retail shoppers conduct online research before buying. The overwhelming majority of retail consumers start their journey with online research.

GE Capital Retail Bank

This is where local SEO enters the picture. You can reference our last blog post to refresh your memory here: “Did You Google It?

What is Local SEO?

Local SEO is similar to search engine optimization, the main difference is that it focuses on web page design and improving a website’s ranking in local search results as opposed to search engine optimization. It’s all the same, but Google likes the differentiation, so, we’ll show you step by step how to do it.

SEO Tip: How to Improve Your Local Search Ranking with Content Marketing

The good news is that you can improve your local search ranking by making a few changes to your existing content. These SEO Tips will show you five ways to maximize your exposure to reach the exact type of customers searching for your products.

1. Submit Guest Posts & Publish Content on Local Websites

There are nearly 4 billion people worldwide connected to the internet, there has never been a better time for businesses to include blogging in their marketing strategy. SEO Tip: Contributing to a blog is an amazing method for improving your webpage and connecting with friends you haven’t met yet.

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There are nearly 4 billion people worldwide connected to the internet,

According to a 2014 study, 4 out of 5 customers use search engines to find local information, including restaurants, services, and entertainment. 

Google Marketing Report

Search engines like Google determine which local websites are relevant and useful to the searcher. According to the local SEO Guide, only the best local search results turn up based on a cellphone, computer, or iPad location when someone searches for “dog walkers” instead of every single link on the internet related to either dogs or walking. You’re logical, use the SEO tips you’ve been learning to have an impact.

SEO Tip: Guest Writing

SEO Tip: Guest writing for a blog is the most ideal way to reach untouched connections and market your shop, product, or service.

Google Marketing Report

Finding a local business to write a guest post on is super simple. To show you how quickly it can be done, we will search Dover-based local businesses that welcome visitor posts.

The most time-consuming part is to find nearby sites that welcome and invite visitor posts.

Do a Google Search

To do it; open Google, and do a Google search of your area. Because formulas can be intimidating, and a bit much, there’s an example below. Type in Google search this formula ‘your query inurl:write-for-us‘ OR ‘“write for us” + [niche]’. This way Google will return websites.

In the Google search bar, we typed: “Dover website write for us.” As you can see, two nearby sites offer visitor posting on the front page.

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Local, Dover NH, Google Search, Putnam Marketing

SEO Tips: Action Items

Search your location + website + guest post. Then your location + website + submit a guest post. Also try different search terms for your location, if appropriate. Such as your region, county, or nearby cities. For example, if you are in Boston, local SEO could be; “East Coast,” “New York City,” “Portland,” or “Manchester”.

We Made You a Template to Get Started

As a Capricon who loves organization i.e. spreadsheets, my suggestion is to use a spreadsheet to organize the list (if you need a starting point, here’s a resource for you: Publish Content to Local Websites Template Tracker).

SEO Tip: Use this template to organize your list to optimize Local SEO

Make a list of potential websites to write for in your target area. Visit each site to check out their guest post guidelines, as well as the type of content they publish. SEO Tip; determine which sites cater to the kind of audience you’re targeting.

Because Putnam Marketing is a web design company this website is perfect for us to contribute to.
Because Putnam Marketing is a web design company this website is perfect for us to contribute to.

Let’s search for prominent Seacoast Online news websites by searching for, “Dover, NH news.

SEO Tips: Backlinks Matter

As you can see in the screenshot above Seacoast Online publishes content related to “Things to Do,” “Food & Drink,” and “Spotlights” in the Sea Coast Area. This site may be a good place to submit a guest post about a local restaurant, attraction, or event.

Another way you can earn valuable links from high authority local sites is through backlinks. Some websites provide backlinking opportunities to local businesses by creating a local resource list, or by highlighting local deals.

Seacoast Online Local Menu

As you can see in the screenshot above, publications like Fosters Daily Democrat and Seacoast Online are among the top results. If you check out some of these publications, you might be able to find an opportunity to earn links to your site. SEO Tip: there are resources waiting for you to find them. One bite at a time.


Let’s check out Fosters Daily Democrat. If you go through the website’s menu, you’ll find “Local Deals” towards the bottom. This suggests that the website allows local businesses to list their deals and earn links to their sites.

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Why Should You Shop Local? Google Search Results

2. SEO Tip: Find Relevant, Local Keywords

You already know the importance of keywords for search engine optimization. Keywords are crucial for local SEO as well and should be used to enrich and optimize your content. That’s a fancy way of saying; write your content to match what people are searching for.

Whether you’re publishing a blog post on your site, rewriting your site content, or submitting a guest post; using the right keywords can help you attract local searchers.

Did You Google It?

The best keywords are those that are relevant to your business and have high search volumes in your target location. (We use Chrome Extensions Keywords Everywhere and SEO Quake) to cut down on the amount of time it takes to find top keywords). Add your location keyword to those business-specific keywords and use that combination to optimize your content.

Another Great SEO Tip

This is a little more advanced than we’ve gone, so skip it if it’s confusing.

Find keywords through Google Keyword Planner which will help with further SEO setup (we haven’t gotten to it yet, but for the big picture it’s below).

Before you use this tool, you will need to set up your AdWords account. Once your account is set up, go to the homepage, and click on “Tools” at the top of the page. Then select the “Keyword Planner,” as shown in the screenshot below.

When you get to the Keyword Planner page, select “Search for new keywords using a phrase, website, or category.”

Then begin your keyword research using phrases related to your business. As shown in the screenshot below, you will see fields to enter a relevant phrase, your landing page, and your product category. You can also select your target location.

This is a quick way to narrow down your end-user for Google,

3. SEO Tip: Write Local Content

This is where things get tricky. You can’t just use the keywords over and over, Google’s smart. Get Creative. Now that you have a list of the best keywords to use, it’s time to infuse them into your website content for better local search ranking. It’s not enough to simply use these keywords in your page content.

Make the most of them by writing local content posts for your blog. You can compile local “Top 10,” and “Best Of” lists that are related to your industry or niche. Or you can write useful how-to articles or guides relevant to your industry, and target location. This will help you attract a relevant local audience.

SEO Tip: How You Can Get Involved on the Backend

Let’s search for keywords related to, “car dealership,” and keep the target location as Dover, NH. This will bring up a long list of potential keywords. The goal is to make a list of keywords with high average monthly searches, and low competition.

You can then combine them with your city/location and use them to optimize your content for local search. For example, “car dealer in Dover,” or “Dover car dealer.”

We Found the Perfect Example

Dover Honda nailed it. Their website has useful car care and maintenance tips for local customers. Their service area includes Maine, New Hampshire, and Boston, as well as the surrounding areas.

As you can see in the screenshot below, they provide readers with car buying types, Dover Guide, What’s Trending, and mentioned their service areas in the blog post.

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Local “Write for Us” Search Results

4. Cross-Promote on Social Media Platforms

This is an absolute no-brainer. According to Statista, the number of worldwide social media users will increase from 2.34 billion in 2016 to 2.51 billion in 2017. With those kinds of numbers, likely, many of your target consumers are already using social media.

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The Impact of Social Media

If you’re not already doing so, it’s time to start promoting your blog posts and guest posts on social media. The basics; are Facebook, Twitter, Instagram, and LinkedIn. Social media can be a great way to engage your followers, and drive traffic to your website.

Facebook Is About to Become Your Best Friend

From someone not really into Facebook (even a little), as an SEO marketing tool, Facebook is at the top of our list. Let’s say you’re a restaurateur, or your business is related to the food industry, and you’re based in Dover, NH.

You can write a blog post that lists the best places to get fresh organic ingredients locally.

To find relevant groups and pages on Facebook, search for, “Dover, NH food.” You can then sort the search results for “Pages” or “Groups.”

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Local Dover NH Facebook Search Putnam Marketing

For public Facebook groups, all you must do is join. For closed groups, you will have to ask to join or be added by a member.

Joining Virtual Groups

Here is an inside tip to joining groups:

When you join a group, spend the first few days to a week engaging, liking posts, responding to posts, thanking them for the warm welcome, and THEN posting. Social media is just like a physical group and there are unspoken tribal group rules that are expected to be respected and acknowledged.

How to Contact Page Owners

To further engage local audiences, and grow your follower base, join relevant local groups on social media platforms. Then share your location-specific content in those groups. You can also reach out to relevant, local Facebook pages for help promoting your content.

To contact page owners, and admins for Facebook pages, go to their page. You will see an option to “Message” the page. Send them a short, friendly message with a description of your content, and why you think it would be useful or interesting to their fans. Then politely ask them to share it on their page.

Similarly, you can also join relevant LinkedIn Groups to promote your content. Just select “Groups” from the drop-down menu in the search bar, as shown in the screenshot below.

LinkedIn Group Search, Putnam Marketing

In the search bar, enter a relevant search term with the location name to specifically target local audiences.

To find a LinkedIn group where local business owners network, use search terms like, “Boston, MA Business,” or “Boston entrepreneur.”

5. Participate In, and Write About, Local Events, Activities, Reviews, etc…

In the first point, we covered the important role backlinks from local websites play in your local search ranking. And you learned how to build your local link profile through guest posting.

Another way to earn local backlinks is to get involved in the community. Participate in local events, charity drives, or awards (nominate someone special to you or a mentor who has changed your life). You may be able to get a backlink from the official website of the organization or event.

If being a participant isn’t your cup of tea, you can also earn links by sponsoring local events, clubs, sports teams, and organizations.

Your participation in the Local Community

Your participation or sponsorship may be considered newsworthy by local publications, which means you could earn more links from local news sites.

Not only will getting involved in the community help you improve your local link profile, but it can also help you build your brand’s reputation. According to Search Engine Journal, your real-world prominence can affect your local search rank as well.

Participating in a local event isn’t just great for earning backlinks or boosting your reputation. It also allows you to enrich your blog with local content. You can write a post about the event, and your experience or involvement, and publish it on your blog. If possible, include high-quality photos and/or videos from the event in your post to optimize engagement.

Now, Optimize Your Content for Local Search

How to Optimize Your Content:

  • Use relevant keywords
  • Use Title’s correctly
  • Post consistently

Local links not only help drive traffic to your site and improve your page authority, but they can also help you build a good brand reputation.

We can’t say this enough: Another important SEO Tip is to enrich your website with high-quality local content to attract and engage a local audience.

Time and Patience Pay Off

Make sure that you optimize all your website content, blog posts, and guest posts with location-specific keywords.

With the local SEO tips and strategies above, all that’s left to do is for you to get to work on boosting your local search ranking.

Which of these tips will you try out first? Do you have any additional advice for using content marketing for local SEO? Share your thoughts in the comments below. And if you have any questions related to local search ranking or the local SEO tips above, feel free to ask them in the comments section, or to reach out to me personally: kate@putnam.marketing.com

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Probably like winning a game of chess, beating search engines such as Google, Etsy, and Bing is deeply rewarding and hard to explain.

How I Beat Etsy 4 Weeks in a Row

May 12, 2022

Putnam Marketing, SEO Marketing, SEO Tips And Tricks

Putnam Marketing SEO
People search for local businesses every day. If you want to bring people to your business, you need to attract local SEO searchers.

And you can beat Etsy too.

I’m not a chess player, but I imagine being excited about overcoming a search engine like Etsy is equivalent to hearing about Dungeons and Dragons.


Beating search engines like Google, Etsy, and Bing is deeply rewarding and difficult to explain, similar to winning a game of chess.


Next week, a new intern will start at Putnam Marketing, and I’ll be teaching her SEO as part of her summer internship at the University of New Hampshire. I decided to return to the game and begin mentally preparing her syllabus.

After you’ve built up your material, the following step in creating a web presence and arriving on search rankings is organic search engine optimization.

How I beat Etsy at Their Own Game 4 Weeks in a Row.  Traffic generated from organic search results generally is targeted traffic that will bring customers to your products or services.
Putnam Marketing SEO

We have seen an explosion of enterprises online since Covid 19 transformed the way Americans live. You may have an offline business that you want to expand online.

We can assist you if you haven’t already. The fundamental principle of both online and offline businesses is the same.

Social networking, Bing advertisements, and Google Adwords will all help spread the word, but before we get into how to establish an online business, let’s take a step back and start with a website so clients can discover you.

The user experience will be enhanced through landing pages with a clear call to action and high-quality images. Prepare to work hard and put in the effort required to build a successful online business.

How I beat Etsy 4 Weeks in a Row and the 4 things I did that helped. The importance of SEO is to make sure your content is readable to humans and robots
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Putnam Marketing SEO

Natural SEO refers to tactics that are not sponsored or purchased and are used for marketing. Off-page SEO and on-page SEO are the two main types of organic SEO.

On-page organic SEO is the first of two organic SEO tactics; it is the most important SEO technique used on the web page.

To optimize the Title Tag, Keywords, Content, and Description, the website must conduct keyword research. Be sure that the keywords provided are related to the material provided on the web page when the search engine scans the page.

The other method used by search engines is known as off-page SEO, and it is carried out in a location other than the web page.

When the search engines see several such inbound links from various sites in the same place and relevant keywords, they assume that other websites are visiting your webpage as a contender for the particular keywords.

~ Google

The organic SEO methods cost no money, whether it is submitting articles to various directories or blog posts, or even getting links back from other websites, unlike other practices of SEO such as Pay per Click, which is paid traffic coming from a paid search.

Paid traffic is only limited to what you pay for. The minute your account is out of money, you’re PPC ads stop, and it contains the traffic, unlike natural SEO that continues to work.

Putnam Marketing SEO
Natural SEO refers to tactics that are not sponsored or purchased and are used for marketing. Off-page SEO and on-page SEO are the two main types of organic SEO.

Many people are of the wrong notion that just paying for SEO gets them results, and they won’t have to work on optimizing their site.

SEO experts believe that paid advertising is just not enough. Just because you have paid for it does not mean that this promotion will take care of your requirements.

The main thing is that if you are spending money on paid advertising, you may not have a search-engine-optimized site. The entire purpose of SEO is to find methods of natural SEO that help your site rank high in the search engines.

Follow Putnam Marketing to become an SEO rockstar or drop us a line if you have any tips and tricks we missed. The importance of SEO is to make sure your content is readable to humans and robots alike.
Follow Putnam Marketing to become an SEO rockstar or drop us a line if you have any tips and tricks we missed.

There are no mysteries on the most proficient method to rank high with the significant web indexes because compelling site improvements are presently colossal.

What is website streamlining? Before we examine that thing, you need to see first how web crawlers work and a touch of ability.

Web crawlers are giving their clients the most applicable and state-of-the-art data to coordinate with the inquiry term utilized. They are refined bits of innovation that permit clients to rapidly discover applicable sites via looking for a word or an expression.

Web search tool results are futile to clients if the data doesn’t identify with the inquiry term or again if the outcomes are old. Individuals expect the most current and new data that is helpful to them.

Follow Putnam Marketing to become an SEO rockstar or drop us a line if you have any tips and tricks we missed. The importance of SEO is to make sure your content is readable to humans and robots alike.
The importance of SEO is to make sure your content is readable to humans and robots alike.

Refreshing your site each day and adding a few materials will assist you with getting seen by the web crawlers.

Thus, if you sell any kind of item or administration on the web, you need to streamline your site for the web indexes, to support traffic and deals. It is because more than 90% of your business will probably come straightforwardly from web search tool results.

What’s more, therefore, streamline your site for web search tools for you to have the best arrangements in the whole world.

Site design improvement (SEO) is the interaction by which website admins or online entrepreneurs use key duplicates to expand their site’s status.

Surely, the web has developed so quickly throughout the long term, and the opposition for the best internet searcher position has made a huge market.

Thus, a superior comprehension of the crucial components of Search Engine Optimization is imperative for an online business’ prosperity.

Follow Putnam Marketing to become an SEO rockstar or drop us a line if you have any tips and tricks we missed. The importance of SEO is to make sure your content is readable to humans and robots alike.

Utilizing successful website streamlining methods will further develop the page rank of your site. Numerous stunts can Undoubtedly page rank; the best technique is to give great substance reliably.

This appears to be a basic idea; however, multiple sites neglect to provide content that guests find intriguing.

Destinations that offer intriguing, elegantly composed, and consistently refreshed range make exceptionally drew in guests who are bound to get back to the site in the coming days.

Along these lines, if you can separate your site from those exhausting, inert locales, do it. You’ll, without a doubt, have a bit nearer to accomplishing high page rank through site improvement.

The following critical factor for a compelling website improvement is to incorporate watchwords and expressions inside your substance.

To ensure that you are appropriately focusing on your market, you need to ensure that the watchwords and expressions you have on your site are the catchphrases and expressions that your site is upgraded for.

The more keywords you use in your substance, the more probable it is that online guests will discover your web page when exploring those words.

On the off chance that you are unfailing with these strategies, your general website streamlining will increase your page rank.

Follow Putnam Marketing to become an SEO rockstar or drop us a line if you have any tips and tricks we missed. The importance of SEO is to make sure your content is readable to humans and robots alike.
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You ought to likewise need to foster a connecting system as a piece of your website streamlining. In addition to the fact that this provides free publicizing for your site, it establishes the connection that your site is primarily on its associated joins.

For each contact you have pointed back to you, that is one more opportunity for your likely client to discover you. The more inbound links you have highlighting your site, the higher you will be positioned in the web indexes.

Another is to foster a substance trick. Individuals who will look from the web are searching for data. The more data you accommodate them and the more supportive it is, the almost sure you will make the deal.

Composing articles is the best method to develop content for your site. When writing articles to post on your site, ensure that you foster a reasonable method for organizing their substance. You can do this by essentially adding another page to your site.

This will permit additional articles to be added as you keep in touch with them and permit you to develop a document of articles that will keep up with to draw online guests.

Ensure that you have remembered your chronicled articles for an index that is close to the root web of your webpage so the web search tools will list your online reports.

Follow us to become an SEO rockstar or drop us a line if you have any tips and tricks we missed. The importance of SEO is to make sure your content is readable to humans and robots alike.

Continuously remember that website improvement strategies are significant in fostering your webpage’s status. In light of that, ensure that you compose top caliber, watchword-rich substance and connect your site to and from a conscious group of different locales.

These things will assist with working on your website’s prevalence and force expanded business through your online business.

Follow us to become an SEO rockstar or drop us a line if you have any tips and tricks we missed. The importance of SEO is to make sure your content is readable to humans and robots alike.

Follow us to become an SEO rockstar or drop us a line if you have any tips and tricks we missed.

Kate Putnam
May 12, 2022
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A Step-by-step Guide to Level up on Social Media. Social media platforms attract millions of users each day, there’s definitely an opportunity to gain exposure. However, your success on social media is directly proportional to your social media branding efforts.

A Step-by-step Guide to Level up on Social Media

May 8, 2022

Marketing Resources, Putnam Marketing, SEO Tips And Tricks

How to Grow Your Brand on Social Media

Putnam Marketing SEO, Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.
A Step-by-step Guide to Level up on Social Media

When you start creating business profiles on social media, it’s not easy to know where to begin. With dozens of prominent platforms and significant competition, many business owners wonder if the effort is worthwhile.  Social media platforms attract millions of users each day, there’s definitely an opportunity to gain exposure.

However, your success on social media is directly proportional to your social media branding efforts. 

Putnam Marketing SEO
Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.

How well you present your business on social media plays a significant role in the results you’ll see from these platforms. We’ve put together this Grow Your Brand on Social Media eBook to help you better understand the brand presence and how it relates to social media. 

We’ve put together this Grow Your Brand on Social Media eBook to help you better understand the brand presence and how it relates to social media,
Grow Your Brand on Social Media eBook to help you better understand the brand presence and how it relates to social media,

Here you’ll learn:

  • What social media branding is
  • How social media affects branding
  • What you should know before getting started with branding
  • How to build brand awareness on social media

Social Media and Branding 

putnam marketing

Social media branding is the process of connecting with a target audience across social media platforms by boosting brand awareness. 

A social media branding strategy allows you to connect with potential customers in an optimized way, increasing your chances of getting noticed and achieving your business goals.

We know it’s tough to get started. We made 10 FREE Earth Tone Ready-to-Publish Instagram Posts to jump-start the process.

This branding needs to be applied to every social media platform to ensure you don’t waste your time and energy on ineffective methods. 

How Social Media Affects Branding

As a business owner, you’re already familiar with the general concept of branding. However, you might not be confident about branding in the age of social media. The ubiquity of these platforms greatly influences how businesses go about establishing a brand presence and boosting brand awareness. 

Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.
Getting On Top of Google is Our Life.

In 2020, an estimated 3.6 billion people were using social media. Never before have businesses had such easy access to this many potential customers. While this number is promising, keep in mind that 77% of small businesses are competing for attention in this space. 

Social media branding lets you take advantage of the reach and exposure of social media.

It also helps you distinguish yourself from the competition. Even businesses outside of your niche can grab the limited attention of your prospective clients. 

What To Consider Before Social Media Branding 

Before you can start developing a social media branding strategy, there are some important factors to consider. 

3 Steps to Success With Social Media Strategies Putnam Marketing
We have made it our mission to save you the time and stress of creating your own marketing material.

Your Brand 

It’s not possible to focus on social media branding before you have a firm grasp on your business’s brand — at least not effectively.

This understanding will influence everything you do related to branding on social media. If you haven’t yet fleshed out this portion of your business, take some time to perform market research, and create a brand. It might be tricky initially, but this information will simplify all of your branding efforts moving forward. 

Your Audience

The audience you’re trying to reach is another major component to consider before diving into social media branding. You need to think about what they’re expecting to see from your business, how they’ll react, and what they prefer to see. Learning about your target audience can provide you with key information that will inform your social media branding strategy. Here are some things you should know about your audience:

  • Their age range
  • Their likes and dislikes
  • What companies do they already interact with
  • What kinds of problems do they face

When you have a clear idea of your business’s brand and your target audience, you can start concerning yourself with social media branding. 

Branding Yourself On Social Media

  • Complete your social media profile
  • Use the best social media platforms for your brand and audience
  • Develop a posting schedule
  • Interact with your audience
  • Integrate your website into your social media presence

Branding yourself on social media is all about getting in front of your target audience and communicating effectively about why your business is worthy of attention. Let’s take a look at some ways you can build your brand presence on social media. 

Make Sure Your Social Media Profile Is Complete The first step to branding on social media is outfitting your profiles with brand-related content in the form of images and links. 

Social Media

Profile Picture 

Your profile picture is a relatively basic piece of your business profile, but it plays a major role in social media branding.

You need to ensure all social media profile pictures sport your business’s logo. Your logo will create a sense of uniformity across all platforms and make it easier for users to identify your business in search results. 

Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.
Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.

Social Media Bio

This section should feature a concise summary of your business and what it offers to customers. It’s short, sweet, and to the point but still gives users an accurate idea of what we do. Some social media platforms offer more space for your bio than others, but you don’t want to overwhelm visitors when they first get to know your business.

Try to limit your bio sections to two or three sentences. 

Website Link 

To complete your social media branding strategy, you need to bridge the gap between your social media presence and your website. One of the easiest, most effective ways to accomplish this goal is by providing a URL link in your profiles.

We use a link on all of our major social media accounts. By connecting users on social media with your website, you’re further illustrating the reach of your business’s brand. While a homepage link is always a good option, you could also feature landing pages or recent blog posts. 

Use the Best Social Media Platforms for Your Brand 

With dozens of active platforms available, many businesses don’t even know where to begin with their social media branding strategy. Instead of spreading your time, energy, and investments thinly across too many platforms, it’s much smarter to find the social media platforms that play to your business’s strengths.

For example, if you’re selling beautiful homemade jewelry, a social media platform that relies heavily on visuals will work best for branding purposes. In this case, Instagram and Pinterest are great choices. However, a business offering tax services might not have much visual content to share. In this instance, LinkedIn, Facebook, and other dynamic platforms are better options.

Consider each social media platform’s advantages and disadvantages and decide which suits your business’s needs best.  

Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.
Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.

Develop a Posting Schedule

After you’ve chosen social media platforms that complement your business’s strengths and filled out your profiles, it’s time to develop an effective posting schedule. Your posting schedule will dictate several things, including:

  • What kinds of content do you post
  • How often do you post
  • What time of the day do you post
  • What’s included in the post

While these factors will vary between platforms, it’s essential to optimize your posts to reach as many users as possible while still staying true to your business’s brand. Remaining consistent — in your posts’ frequency and type of content — will help develop your business’s branding in the eyes of your users. 

Interact With Your Audience 

Many business owners don’t see results from their social media branding strategy due to a lack of, well, socializing. It’s not enough to build a great profile and post helpful content consistently. You need to interact and engage with your audience regularly.

Social media companies design their platforms to promote interaction.

The more active you are, the more likely that these platforms will promote your posts. Furthermore, interacting with your audience shows current and potential followers that you’re responsive, trustworthy, and credible. Here are some ways you can become more engaged with your audience:

  • Reply to all of the comments on your content
  • Share content produced by users on your profiles
  • Comment on the profiles and posts of your target audience
Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.
Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.

Integrate Your Website into Your Social Media Presence

Both brick-and-mortar and e-commerce stores rely heavily on the power of websites to conduct a variety of business processes. To maximize your brand presence on social media, you have to find ways of integrating your website into the platform.

While social media offers some selling functionality, your website will remain the superior converting tool. As we discussed before, the first strategy businesses can take to integrate their website into social media profiles is by sharing a link in the bio.  

10 FREE Earth Tone Ready-to-Publish Instagram Posts to jump start your social media branding by Putnam Marketing.
Putnam Marketing is an award-winning marketing agency. We offer social media services, search engine optimization, and custom website design services.

(If you’re interested in learning more, buy our eBook Grow Your Brand on Social Media)

Here are some other helpful strategies for connecting your social media audience with your website:

  • Share blog posts regularly on your feed
  • Take advantage of other link opportunities on each platform
  • Include a call-to-action to encourage users to click these links
  • Offer a discount code or coupon for users who visit your website

Social media platforms are powerful tools for reaching and communicating with potential customers. With an effective social media branding strategy, your business can successfully stand out from the crowd and convey value to its target audience. Following these social media branding tips can help orient your business in the often confusing world of social media.

For Professional Marketing Brand Materials visit our shop.

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Welcome to your New Showit Blog! This is your very first blog post. You can edit or delete it by logging into your WordPress Dashboard. Additional details about blogging with Showit can be found here.

Hello World!

Apr 18, 2022

Putnam Marketing

Welcome to your New Showit Blog! This is your very first blog post. You can edit or delete it by logging into your WordPress Dashboard. Additional details about blogging with Showit can be found here.

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Putnam Marketing SEO

Want to increase your SEO knowledge? Find out more about SEO terms and definitions like metadata, CTR, keyword density, and more in our A-Z glossary.

Putnam Marketing SEO Glossary

Apr 4, 2022

Putnam Marketing, SEO Marketing, SEO Tips And Tricks

We Started Collecting Ideas for Your Reference

Putnam Marketing, SEO, Social Media Manager, Content

When we were getting started we needed an SEO quick glance guide to what we were hearing. If you think of something we’re missing shoot us an email and we’ll add it.

Putnam Marketing SEO GLOSSARY

Algorithm: A program used by search engines to determine what pages to suggest for a given search query.

Alt-text: A description of a graphic, which usually isn’t displayed to the end-user, unless the graphic is undeliverable, or a browser is used that doesn’t display graphics. Alt-text is important because search engines can’t tell one picture from another. Special web browsers for visually challenged people rely on the alt text to make the content of graphics accessible to the users.

Analytics: A program that assists in gathering and analyzing data about website usage. Google Analytics is a feature-rich, popular, free analytics program.

Anchor text: The user-visible text of a link. Search engines use anchor text to indicate the relevancy of the referring site and of the link to the content on the landing page. Ideally, all three will share some keywords in common.

Authority (trust, link juice, Google juice): The amount of trust that a site is credited with for a particular search query. Authority/trust is derived from related incoming links from other trusted sites.

Authority site: A website that has many incoming links from other related experts/hub sites. Because of this simultaneous citation from trusted hubs an authority site usually has high trust, page rank, and search results placement. Wikipedia is an example of an authority site.

Backlink (inlink, incoming link): Any link to a page or site from any other page or site.

Black hat: Search engine optimization tactics that are counter to best practices such as the Google Webmaster Guidelines.

Blog: A blog is a website that presents content relevant to business/personal goal in a more or less chronological series. Content may or may not be time-sensitive. Most blogs use a Content Management System such as WordPress rather than individually crafted Webpages. Because of this, the Blogger can choose to concentrate on content creation instead of arcane code.

Cloak: The practice of delivering different content to the search engine spider than that seen by the human users. This Black Hat tactic is frowned upon by the search engines and carries a virtual death penalty of the site and domain being banned from the search engine results.

Comment spam: A term referencing a broad category of spambot or spammer postings which abuse web-based forms to post unsolicited advertisements as comments on forums, blogs, wikis and online guestbooks.

Content Management System (CMS): Programs such as WordPress, which separate most of the mundane Webmaster tasks from content creation so that a publisher can be effective without acquiring or even understanding sophisticated coding skills if they so choose.

Content (text, copy): The part of a web page that has rich verbiage and adds value to the end user. Advertising, navigation, branding, and boilerplate are not usually considered to be content.

Crawler (bot, spider): A program that moves through the world wide web or a website by way of the link structure to gather data.

Directory: A site devoted to directory pages. The Yahoo directory is an example.

Doorway (gateway): A web page that is designed specifically to attract traffic from a search engine. Doorway pages have acquired something of a bad reputation due to the frequent use (and abuse) of doorways in spamming the search engines.A doorway page that redirects users (but not spiders) to another site or page is implementing cloaking.

Duplicate content: Content that is similar or identical to that found on another website or page. A site may not be penalized for serving duplicate content but it will receive little if any Trust from the search engines compared to the content that the SE considers to be the original.

Gateway page (doorway page): See above. A web page that is designed to attract traffic from a search engine and then redirects it to another site or page. A doorway page is not exactly the same as cloaking but the effect is the same in that users and search engines are served different content.

Googlebot: Google’s bot/spider program. A bot is arguably the most important part of SEO: If your site can’t be found, how will you increase traffic? While designing a blog, ask yourself this: Can a bot crawl through your website, and not just hit the first page?

HTML (HyperText Markup Language) directives or “markup” are used to add formatting and web functionality to plain text for use on the internet. HTML is the mother tongue of the search engines, and should generally be strictly and exclusively adhered to on web pages.

Indexed Pages: The pages on a site that have been indexed.

Keyword – key phrase: The word or phrase that a user enters into a search engine. Think “what is SEO?”

Keyword cannibalization: The excessive reuse of the same keyword on too many web pages on the same site. This practice makes it difficult for the users and the search engines to determine which page is most relevant for the keyword.

Keyword density: The percentage of words on a web page which are a particular keyword. If this value is unnaturally high the page may be penalized.

Keyword research: The hard work of determining which keywords are appropriate for targeting.

Keyword stuffing (keyword spam): Inappropriately high keyword density.

Link: This is a link. An element on a web page that can be clicked on to cause the browser to jump to another page or another part of the current page.

Link building: Link building is super important to SEO. It is the process of increasing the number and quality of inbound links to a webpage.

Link Juice: (Trust, Authority, Pagerank)

META tags: Statements within the HEAD section of an HTML page which furnishes information about the page. META information may be in the SERPs but is not visible on the page. It is very important to have unique and accurate META title and description tags, because they may be the information that the search engines rely upon the most to determine what the page is about. Also, they are the first impression that users get about your page within the SERPs.

Mirror site: An identical site at a different address.

Natural/Organic search results: The bottom line of SEO. The search engine results which are not sponsored, or paid for in any way.

Nofollow: A command found in either the HEAD section of a web page or within individual link code, which instructs robots to not follow either any links on the page or the specific link. A form of link condom.

PageRank (PR): a value between 0 and 1 assigned by the Google algorithm, which quantifies link popularity and trust among other (proprietary) factors.

Robots.txt: a file in the root directory of a website used to restrict and control the behavior of search engine spiders.

Scrape: copying content from a site, often facilitated by automated bots

Search engine (SE): a program, which searches a document or group of documents for relevant matches of a user keyword phrase and returns a list of the most relevant matches. Internet search engines such as Google and Yahoo search the entire internet for relevant matches.

SEM: Short for search engine marketing, SEM is the marketing focus of SEO. SEM includes things such as search engine optimization, paid listings, and other search-engine related services and functions that will increase exposure and traffic to your Website.

SEO: Short for search engine optimization, the process of increasing the number of visitors to a Web site by achieving a high rank in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that users will visit the site. It is common practice for Internet users to not click past the first few pages of search results, therefore high rank in SERPs is essential for obtaining traffic for a site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be indexed and favorably ranked by the search engine.

SERP Search Engine Results Page

Site map: A page or structured group of pages that link to every user accessible page on a website, and hopefully improves site usability by clarifying the data structure of the site for the users. An XML sitemap is often kept in the root directory of a site just to help search engine spiders to find all of the site pages.

Spamdexing: Spamdexing or search engine spamming is the practice of deceptively modifying web pages to increase the chance of them being placed close to the beginning of search engine results, or to influence the category to which the page is assigned in a dishonest manner. – Wikipedia

White hat: SEO techniques, which conform to best practice guidelines, and do not attempt to unscrupulously “game” or manipulate SERPs.


When we were getting started we needed an SEO quick glance guide to what we were hearing.

Putnam Marketing’s SEO strategy can help you increase your organic traffic and get highly qualified users to discover your website and learn about what you have to offer.

Putnam Marketing, SEO, Social Media Management

Our goal when working with a partner is to Improve your website to increase its visibility for relevant searches. The key performance indicators we look at are organic website traffic and search engine rankings.

We only select customers who have a lot of potential for measurable growth during the time of our audit and optimization processes.
This not only allows us to focus on those with a higher chance of success, but it also lets us give you the best attention needed.

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Putnam Marketing SEO

Domain name registration is not a lengthy process. It is important to SEO and the exposure your brand gets on Google though.

How to Register Your Domain Name

Mar 30, 2022

Putnam Marketing, SEO Marketing, SEO Tips And Tricks

It is important to SEO and the exposure your brand gets on Google though.

It is a fact that consumers play a vital role in domain name registration. For a quick glance guide to SEO, speak check out our SEO Glossary.

It is in their hands that the success of their company domain name registration depends.

In place of the consumers for the domain name registration.

We broke it down for you:

STEP 1: The first step that a domain name consumer should follow is to look for a domain name registration.

STEP 2:

Once the domain name consumer is on the registrar’s site for the domain name registration, the consumer then checks the availability of a domain name. If it’s already taken you’ll know right away.

After such a process for the domain name registration, the registrar then communicates with the particular registry. This is to make certain the requested domain name is available for purchase or the requested domain name is already taken by another party.

If the domain name is still available, then buy it! You will now be able to register your domain.

STEP 3:

It is also considered that during the process of domain name registration, the customer then enters their contact information. Enter the DNS information for the desired domain name.

In the domain name registration, the contact and the DNS information that the consumer gives is distributed with the particular registry for the TLD(s) purchased.

After the process of the domain name registration, the registry then files the contact information for the company/brand/person. With that, the registry also adds the zone documents to the root servers, which tells the other servers how to locate the consumer’s site.
This is where keywords are key.

Now, the update is behind the scenes. The quickness(or slowness) of the process is the amount of time required for a domain name registration and/or changes to DNS details to be propagated throughout the Domain Name System.

The process of domain name registration is actually inserting an entry into a global directory. All the domain names and their equivalent computers on the web feed into this one directory. You know it as Google.


Usually, in domain registration, every registrar has the flexibility to provide initial and renewal domain name registrations in one-year increments. Then it has a total domain name registration period limit of ten years. And for the price for such registration, every registrar also sets the price it charges for registering domain names, and generally the prices vary significantly among various registrars.

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What should I ask before I start my SEO marketing strategy? · Where are we as a business? · What are our primary and secondary goals? What are Keywords?

SEO Strategy: Strong Digital Presence in a Digital World

Mar 29, 2022

Putnam Marketing, Putnam Marketing, SEO Marketing, SEO Tips And Tricks

Your company needs to have a strong digital presence in this digital world. The best way to achieve online success is by having a solid SEO strategy.

Putnam Marketing SEO Mind Map

An SEO strategy can help you increase your organic traffic and get highly qualified users to discover your website and learn about what you have to offer.

With a good SEO strategy, your website can reach far more viewers for much longer than any ads of the same price could.

According to our research, the implementation of a good SEO strategy can help you increase organic page views and visits by up to 20% in just six months and even more with additional strategies.

If you have any questions or comments about this proposal, please don’t hesitate to contact us.

Putnam Marketing, SEO, Social Media Management, Content

Your company’s website design and internet success can help bring a ton of traffic to your site.

Let a professional Web Design and SEO Strategy company that has a long history of expertise in this space achieve optimal results.

Putnam Marketing

An expert is obliged to give a site that will assist you in changing your site to keep up and improve on what the web indexes envision it should be.

If you’re a rookie we made an SEO For Beginners post:

1) Buy A Website Name

2) Publish On Social Networks

3) Add Styles

4) Add At Meta Descriptions, title tag, anchor text, and high-quality meta tags

5) Build Backlinks

2. Commit (read) a long time of involvement in Web optimization

3. Take My Money!

SEO can help you increase your organic traffic and get highly qualified users to discover your website and learn about what you have to offer. With a good SEO strategy, your website can reach far more viewers for much longer than any ads of the same price could.

If you have a significant amount of traffic, and/or thousands of visits each month, Google will automatically index your page, regardless of its URL.

Google can then remove broken pages from its index, and other search engines will follow suite. A good SEO Strategy will help avoid that.

Perhaps more importantly, the URL is not shown on the front end or obvious to most clients.

SEO strategy can be hard to do unless you are diligent and educated on the subject.

Aware of your URL. Carefully monitoring analytics data (if you’re using Google Analytics) to look for your pages, and easily noticed a new entry Lucky enough to be seen.

This is why so many companies use just the H1 or H2 HTML tag (but no H1 tags or even meta title attribute, for obvious reasons).

They can see them, and since they’re linked in your H1 or H2, they don’t need to wait until someone else clicks on them, but they’re still on the page for eternity.

You don’t have to worry about page age.

Putnam Marketing, SEO, SOCIAL MEDIA
Seth Goodwin

If you can show a fresh, random image, that’s ideal. Ideally, you’ll be able to crawl content as you write it.

Do this in such a way that any new pages are updated at the same time as the old pages are updated. Keep it fresh.

Check out the latest trends and refer to your SEO strategy.

That’s probably the best and most robust way to do it, it does mean keeping your data (especially images) separate from your content.

You can tell Google to penalize links to removed pages (page = parameters), but unless your pages are deleted (which would mean they weren’t working), that’s unlikely to be a concern. If you have a significant number of pages, this could be an issue.

Suggestions: On Facebook, LinkedIn, and Twitter, ask your friends, family, and clients to like your site. Ask them to link to your site.

Ask everyone you can to give you one backlink.

Putnam Marketing, SEO, Social Media Management
Lists Help Keep You Organized

Backlinks are clutch.

Have fun!

An easy way to find the most popular blogs is to perform a Google search on a keyword relevant to your topic. For example, if you want to learn how to design a website, you may search the term web design blogs to find websites that are highly ranked in search engines.

This will give you an idea of which sites are viewed by most online shoppers. Check out competitor’s sites to get your SEO strategy content in front of buyers.

Once you’ve done that, then it’s time to start promoting your site.

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Importance of Auto-Responders, Articles and Separate Web Pages in Affiliate Marketing. If you are promoting three products, then create three different pages. Each page should be used to promote a single product.

Importance of Auto-Responders, Articles and Separate Web Pages in Affiliate Marketing

Mar 22, 2022

Putnam Marketing

Why You Need a Separate Page for Each Product 

Importance of Auto-Responders, Articles and Separate Web Pages in Affiliate Marketing

In this article we are going to discuss the importance of article writing, creating separate pages for each affiliate product and autoresponders in the business of affiliate marketing.

Putnam Marketing, SEO, social media, Kate Putnam
Creating Separate Web Pages for Every Affiliate Product

    If you are an affiliate and have a website where you are promoting various affiliate products, you need to know that you should never promote all of the products on a single page or on every page of your website.
    If you are promoting three products, then create three different pages. 
    Each page should be used to promote a single product.
    Add a brief introduction and review of the product, along with the benefits and properties of the product. This way your customer will be more convinced which will bring more chances of making sales.
    On each separate page of your affiliate product there should be a top heading that should define clearly what is on this page. 
    Then there must be a short review. 
    This review should be brief and no more than 500-600 words. You can add some pictures of the product. This is a good method to increase your search engine rankings and also helps to increase the sales.
    It will be good if you can add some comparative study. You can compare your product with the other same type of products present in the market.
    You should highlight the properties that are not present in the competitors’ products but are present in your product. 
    State clearly if your merchant is providing any free service with the purchase of the product.
    These services may include the free installation service, free delivery service, free maintenance or money back guarantee. 
    These will increase the interest of your visitors in your affiliate products and will boost up your sales.
Putnam Marketing, SEO KATE PUTNAM

Importance of AutorespondersUsually the better part of people who will visit your website will leave your website without making a purchase or a return visit. 

  • For instance, if 100 people visit your website one of them will purchase something while 99 others will simply leave your website and will not come back.
  • In order to make these 99 people come back again to your website to purchase your affiliate products, you will use autoresponders. 
  • The concept is that it will collect the email address of the visitor and send them free reports about your product. 
  • These reports must be interesting, brief and to the point. Send 5-7 emails to each visitor. Each report must promote your product in a different style.
  • In each report highlight a new feature of your product in detail and highlight the conditions in which your products may be really useful.
  • If your visitor is reading your reports, then he may decide to purchase your product because of the information you have given him. Usually people don’t read the full features of a product, as they have no time. 
  • But these mini reports will educate them in really a short time and they will be more likely to purchase the product.

Putnam Marketing SEO

Write Articles

  • To increase your link popularity and search engine ranking, write articles and publish them in e-groups. 
  • Each article published in e-groups will send instant traffic to your website.
  • If you cannot write the articles yourself, you can hire some professional writers who can do it for you at reasonable cost. You should submit at least 2 articles per week.
  • Another good idea is to break the article in two parts. 
  • Publish Part I in an e-group. At the end of your article you can say that for more details of this subject visit this site. 
  • Here you can give the link to your website. 
  • Now publish part two of your article on your website. If your articles are really interesting and informative, then you are expected to get a lot of traffic to your website. And more traffic will really increase the sales of your products.

Conclusion

In order to increase your website traffic and product sales try to make a separate page for each product on your website.

Also try to send the weekly reports to your visitors to make them come back to your website. 

Finally publishing the articles in the e-groups is a good way to increase your link popularity.

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Putnam Marketing SEO

A step-by-step guide to level up your brand on social media.

Grow Your Brand on Social Media

Mar 22, 2022

Putnam Marketing, SEO Marketing, SEO Tips And Tricks

A step-by-step guide

 

to level up your brand on social media

 

 

 

 

 

 

 

 

 

Grow Your Brand on Social Media. With dozens of prominent platforms and significant competition, many business owners wonder if the effort is worthwhile.

   

 

 
 

When you start creating business profiles on social media, it’s not easy to know where to begin. With dozens of prominent platforms and significant competition, many business owners wonder if the effort is worthwhile. 

 

 
 

Considering that social media platforms attract millions of users each day, there’s definitely an opportunity to gain exposure. However, your success on social media is directly proportional to your social media branding efforts. 

How well you present your business on social media plays a significant role in the results you’ll see from these platforms. 

We’ve put together this guide to help you better understand the brand presence and how it relates to social media. 

Putnam Marketing SEO
With dozens of prominent platforms and significant competition, many business owners wonder if the effort is worthwhile. 

Here you’ll learn: 

  • What social media branding is 
  • How social media affects branding 
  • What you should know before getting started with branding
  • How to build brand awareness on social media 

Putnam Marketing SEO. With dozens of prominent platforms and significant competition, many business owners wonder if the effort is worthwhile. 

Our mission at Putnam Marketing is to leave the world better than we found it and to be remembered by the people whose lives we’ve touched as a force for good in their lives. And, to help businesses increase their sales.

Social Media and Branding 

Social media branding is the process of connecting with a target audience across social media platforms by boosting brand awareness. 

A social media branding strategy allows you to connect with potential customers in an optimized way, increasing your chances of getting noticed and achieving your business goals. This branding needs to be applied to every social media platform to ensure you don’t waste your time and energy on ineffective methods. 

How Social Media Affects Branding 

As a business owner, you’re already familiar with the general concept of branding. However, you might not be confident about branding in the age of social media. The ubiquity of these platforms greatly influences how businesses go about establishing a brand presence and boosting brand awareness. 

In 2020, an estimated 3.6 billion people were using social media. Never before have businesses had such easy access to this many potential customers. While this number is promising, keep in mind that 77% of small businesses are competing for attention in this space. 

Social media branding lets you take advantage of the reach and exposure of social media. It also helps you distinguish yourself from the competition. Even businesses outside of your niche can grab the limited attention of your prospective clients. 

What To Consider Before Social Media Branding 

Before you can start developing a social media branding strategy, there are some important factors to consider.

Your Brand 

It’s not possible to focus on social media branding before you have a firm grasp on your business’s brand — at least not effectively. 

This understanding will influence everything you do related to branding on social media. If you haven’t yet fleshed out this portion of your business, take some time to perform market research, and create a brand

It might be tricky initially, but this information will simplify all of your branding efforts moving forward. 

Putnam Marketing SEO

With dozens of prominent platforms and significant competition, many business owners wonder if the effort is worthwhile. 

Your Audience 

The audience you’re trying to reach is another major component to consider before diving into social media branding. You need to think about what they’re expecting to see from your business, how they’ll react, and what they prefer to see. 

Learning about your target audience can provide you with key information that will inform your social media branding strategy. 

Here are some things you should know about your audience: 

  • Their age range
  • Their likes and dislikes
  • What companies they already interact with 
  • What kinds of problems they face 

When you have a clear idea of your business’s brand and your target audience, you can start concerning yourself with social media branding. 

Putnam Marketing SEO. With dozens of prominent platforms and significant competition, many business owners wonder if the effort is worthwhile. 

Today, we’re going to cover SEO like a girlfriend. Grab a notebook and whatever else you need, because it’s game time. This isn’t your Dad’s internet. Headings don’t directly impact your SEO.

Branding Yourself On Social Media 

  1. Complete your social media profile
  2. Use the best social media platforms for your brand and audience
  3. Develop a posting schedule
  4. Interact with your audience
  5. Integrate your website into your social media presence

Branding yourself on social media is all about getting in front of your target audience and communicating effectively about why your business is worthy of attention. 

Let’s take a look at some ways you can build your brand presence on social media. 

1. Make Sure Your Social Media Profile Is Complete

The first step to branding on social media is outfitting your profiles with brand-related content in the form of images and links. 

Social Media Profile Picture 

Your profile picture is a relatively basic piece of your business profile, but it plays a major role in social media branding. You need to ensure all social media profile pictures sport your business’s logo

Your logo will create a sense of uniformity across all platforms and make it easier for users to identify your business in search results.

Social Media Bio 

This section should feature a concise summary of your business and what it offers to customers. 

Take a look at our Instagram bio as an example:

It’s short, sweet, and to the point but still gives users an accurate idea of what we do. 

Some social media platforms offer more space for your bio than others, but you don’t want to overwhelm visitors when they first get to know your business. Try to limit your bio sections to two or three sentences. 

Website Link 

To complete your social media branding strategy, you need to bridge the gap between your social media presence and your website. One of the easiest, most effective ways to accomplish this goal is by providing a URL link in your profiles. 

We use a link on all of our major social media accounts. 

By connecting users on social media with your website, you’re further illustrating the reach of your business’s brand. While a homepage link is always a good option, you could also feature landing pages or recent blog posts. 

2. Use the Best Social Media Platforms for Your Brand

With dozens of active platforms available, many businesses don’t even know where to begin with their social media branding strategy. 

Instead of spreading your time, energy, and investments thinly across too many platforms, it’s much smarter to find the social media platforms that play to your business’s strengths. 

For example, if you’re selling beautiful homemade jewelry, a social media platform that relies heavily on visuals will work best for branding purposes. In this case, Instagram and Pinterest are great choices. 

However, a business offering tax services might not have much visual content to share. In this instance, LinkedIn, Facebook, and other dynamic platforms are better options. 

Consider each social media platform’s advantages and disadvantages and decide which suits your business’s needs best. 

Putnam Marketing SEO

With dozens of prominent platforms and significant competition, many business owners wonder if the effort is worthwhile. 

3. Develop a Posting Schedule 

After you’ve chosen social media platforms that complement your business’s strengths and filled out your profiles, it’s time to develop an effective posting schedule. 

Your posting schedule will dictate several things, including: 

  • What kinds of content you post
  • How often you post 
  • What time of the day you post 
  • What’s included in the post

While these factors will vary between platforms, it’s essential to optimize your posts to reach as many users as possible while still staying true to your business’s brand. 

Remaining consistent — in your posts’ frequency and type of content — will help develop your business’s branding in the eyes of your users. 

4. Interact With Your Audience

Many business owners don’t see results from their social media branding strategy due to a lack of, well, socializing. It’s not enough to build a great profile and post helpful content consistently. You need to interact and engage with your audience regularly. 

Social media companies design their platforms to promote interaction. The more active you are, the more likely these platforms will promote your posts. Furthermore, interacting with your audience shows current and potential followers that you’re responsive, trustworthy, and credible. 

Here are some ways you can become more engaged with your audience: 

  • Reply to all of the comments on your content
  • Share content produced by users on your profiles
  • Comment on the profiles and posts of your target audience

5. Integrate Your Website into Your Social Media Presence

Both brick-and-mortar and e-commerce stores rely heavily on the power of websites to conduct a variety of business processes. 

To maximize your brand presence on social media, you have to find ways of integrating your website into the platform. While social media offers some selling functionality, your website will remain the superior converting tool. 

As we discussed before, the first strategy businesses can take to integrate their website into social media profiles is by sharing a link in the bio. 

Here are some other helpful strategies for connecting your social media audience with your website: 

  • Share blog posts regularly on your feed
  • Take advantage of other link opportunities on each platform
  • Include a call-to-action to encourage users to click these links 
  • Offer a discount code or coupon for users who visit your website  

Social media platforms are powerful tools for reaching and communicating with potential customers. 

With an effective social media branding strategy, your business can successfully stand out from the crowd and convey value to its target audience. 

Following these social media branding tips can help orient your business in the often confusing world of social media.

 If you want to make the most out of your social media branding, you should think about building a website. Bluehost has the expertise and tools to help you get started.

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SEO content production is not the process of writing exclusively for search engines. It is the process of writing copy to appeal to your visitors while including elements to help the search engines and your visitors understand what the page is all about.

What Does SEO Mean and What Doesn’t It Mean

Mar 22, 2022

Putnam Marketing, Putnam Marketing, SEO Marketing, SEO Tips And Tricks

Putnam Marketing, SEO, Content Marketing, Social Media Management
When it comes to ranking, what’s not on your website is just as important as what is on it.

The ultimate goal is to help you get more site visitors and ultimately buyers.

A Facebook Business Manager in Facebook Marketplace, Facebook Market, Facebook Ads, Facebook Creator Studios, Google Ad managers, Google SEO Agencies, and Search Engines keep the focus on search engine optimization.

These creators forget that professional SEO services and the best SEO agencies follow guidelines on what content is; website content is still website content.

What this means is they are producing promotional content is designed to cause Google to notice their site. Don’t forget that SEO agencies near you remember that your target audience (your site visitors) always comes first.

Putnam Marketing, SEO, Content, Social Media Management
If you remember who truly makes or breaks your site’s success (your customers!) and focus on them, you’re sure to create SEO content that brings buyers to your website.

Therefore, the content produced lately has one goal in mind; to make the content rank come first.

The best SEO companies know that all the traffic in the world doesn’t convert visitors into buyers. That’s why – SEO services are producing SEO content that keeps the human visitor first.

Unfortunately, local SEO Agencies are getting a bad wrap because it is tedious and repetitive.

Most of these pages would never have made it onto a site, except that the site owner wanted to rank higher for a specific keyword.

In the interest of salvaging the excellent name of search engine optimization, before it’s too late, some SEO Agency guidelines are below.

SEO services list provide content that is:

  • Written for the visitor.
  • Unique and purposeful.
  • Natural-sounding – it flows.
Putnam Marketing, SEO, Content Marketing, Social Media Management
Take the Time To Understand Your Market

Good SEO Experts, Agencies, and Companies provide content that:

  • Understand who you are writing to
  • Attract buyers and sellers.
  • Choose what the focus of the page will be.
  • Create a plan outlining the message you want to convey.
  • Decide how best to communicate that message to your particular target customers.
  • Choose which key phrases will incorporate into the copy.
  • Make sure those keyphrases work well with the page and the planned copy.

Incorporate critical phrases as you write (not after you register) to flow naturally with the planned message.

A Good SEO Agency Content List Is Not:

  • Written exclusively with search engines in mind.
  • Mirrored, adjusted, or altered to create new pages by simply changing keyphrases.
  • Stiff, forced, or overly repetitive.


The Just Don’t for Good SEO in Businesses:

  • Create a plan based solely on how to rank high.
  • Replace *every* instance of a generic term (car) with a keyphrase (red, convertible vehicle).
  • Add pages of copy simply to appease the search engines
  • Rely on useless keyword density ratios and formula
  • Shove keyphrases everywhere possible. (No, it won’t get you banned, but it will sound completely ridiculous!)
  • SEO content production is not the process of writing exclusively for search engines. It is the process of writing copy to appeal to your visitors while including elements to help the search engines and your visitors understand what the page is all about.
  • If you remember who truly makes or breaks your site’s success (your customers!) and focus on them, you’re sure to create SEO content that brings buyers to your website.
Putnam Marketing, SEO, Content Marketing, Social Media Management
Create SEO content that brings buyers to your website.
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Selling is simply a dance with possibility and empathy. It requires you to see the audience you’ve chosen to serve, then to bring them what they need.

SEO Marketing Strategy For Beginners

Mar 16, 2022

Putnam Marketing, SEO Marketing, SEO Tips And Tricks

Search Engine Optimization For Beginners

Hidden behind the simplicity of the word Google lies the key to ranking high on major search engines. SEO has created jobs in Marketing Departments, and entire companies have built their vision and mission statements on mastering SEO. But, what is SEO?

The easiest way to explain SEO is to say it is the same as Googling it.

It sounds like a simple concept because it is.

The internet has grown so fast over the years, and the competition for the best search engine position has created an enormous market. There is an industry for it because many websites fail to provide content that visitors find interesting, website owners don’t know how to do it or don’t have the time.

From your own experience, you know that a website that provides engaging, well-written, and regularly updated content makes you stay on or return. Websites with highly engaged visitors are more likely to return, purchase an item, show a friend, or use the material for a project.

Putnam Marketing, SEO, Content Marketing

Set your website apart from those boring, lifeless sites by adding educational material, professional pictures, and a reason to visit.

You’ll already be a step above your competition and are more likely to achieve high page rankings through search engine optimization.

Therefore, a better understanding of the fundamental elements of Search Engine Optimization is vital for an online business’s success. Your digital marketing strategy starts with your end goal.

Do you want people to recognize your brand, create credibility, or drive sales?

Search Engine Optimization (SEO) has evolved into a time-consuming puzzle full of acronyms, keywords, and, surprisingly, you’ll be happy to hear; common sense. Let’s break this down into simple terms, and our goal is that by the time you finish reading, you’ll feel as though you have a loose handle on what SEO means.

At Putnam Marketing, we hear “What is Search Engine Optimization?” daily, but discussing SEO means understanding how search engines work and why they work will help it make a lot more sense.

Putnam Marketing, SEO, Content MarketingSearch engines provide users with the most relevant and up-to-date information to match the search term entered. Think of how many times a day you hear the phrase “Google It” or “What did Google say?”

According to Scoop Whoop, Google processes over 40,000 search queries every second. With the massive number of active users on Google’s search engine every day, it isn’t a surprise this number is so high. Essentially, this amounts to over 3.5 billion searches per day and a whopping 1.2 trillion searches per year.

Sophisticated codes written by programmers known as algorithms allow users to quickly find relevant websites by searching a specific word or a phrase, a keyword.

Search engine results are useless to users if the website information doesn’t relate to the search term or if the products are outdated.

Putnam Marketing, SEO, Content Marketing

Consumers don’t have the time or attention to look past the most up-to-date information useful to them. According to Forbes, the first page of Google captures 71% of search traffic clicks and can be as high as 92% in recent years. Second-page results are far from a close second, coming in at below 6% of all website clicks.

Updating your website regularly and adding relative content will help you get noticed by search engines.

Many tricks can increase page rank; the most effective method is to provide high-quality content consistently. Products, a person, or a place with an easy-to-navigate mobile website is the new normal. Adding (optimizing) pictures, content, white papers, case studies, link building, keyword research, landing pages, social media marketing, anchor text, page speed will also boost traffic and sales. Studies show that over 90% of your business will come directly from search engine results.

Putnam Marketing, SEO, Content MarketingTo ensure that you are correctly targeting your ideal market, be sure that the keywords and phrases you have on your site are the keywords and phrases that your target customers will search for. The more keywords you use in your content, the more likely it is that online visitors will find your site when they (Google It) do some research with those words.

Developing a linking strategy (often called backlinking; this is a backlink) as a part of your content marketing effort.

Putnam Marketing SEO

Not only does this provide free advertising for your site, but it makes the impression that your site is imperative because of its affiliated links. For each link you have pointed back to you, that is another chance for your potential customer to find you. The more inbound links you have pointing to your site, the higher you rank in the search engines.

Another SEO tip is to develop a content strategy. As you know from your own experience, people who search the internet are looking for information. The more information you provide for them and the more helpful it is, the more likely you will make the sale. Writing articles is the most effective way to build content for your site.

When writing blog articles to post on your site, make sure that you develop a straightforward means of arranging the content.Putnam Marketing, SEO, CONTENTYou can do this by simply adding a new page to your site and include categories. This will allow room for extra articles to be added as you write them and will allow you to build up an archive of articles that will continue to draw online visitors.

Be sure to include your archived articles on the Blog page or a location in the menu located as a subfolder under the Blog so that search engines will catalog your online archived posts.

If you are diligent with the tips and tricks above, your overall search engine optimization will increase your page rank. To summarize, write high-quality, keyword-rich content and link your site to and from relevant websites. We hope these ideas will help you improve your site’s popularity and drive traffic to your online business.

Putnam Marketing SEO

Sources: 40 Jaw-Dropping Google Stats & Facts (2021 Edition) “40 Jaw-Dropping Google Stats & Facts (2021 Edition)”. Websitebuilder.Org, 2020, https://websitebuilder.org/blog/google-stats/. Accessed 28 May 2021.

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Hidden behind the simplicity of the word Google lies the key to ranking high on major search engines. SEO has created jobs in Marketing departments, and entire companies have built their mission statement on mastering SEO. But, what is SEO?

SEO is the King of Organic Traffic

Mar 14, 2022

Putnam Marketing, SEO Marketing, SEO Tips And Tricks

Putnam Marketing, SEO Tips and Tricks, organic seo, traffic generated keywords
Hidden behind the simplicity of the word Google lies the key to ranking high on major search engines.

Perform keyword research to identify organic SEO; traffic generated by the current keywords.

We will initially acquire a comprehension of your business through a proper survey. From that point, we will perform watchwords that will be important for your SEO positioning.

Regular website improvement (SEO) is fundamental in fostering a web presence. Traffic produced from SEO, by and large, is designated traffic that will bring you business.

With the approach of the web, we have seen the blast of organizations on the web. You might possess a disconnected business and wish to take it on the web. The essential standard of on the web and disconnected organizations is something very similar.

You hear accounts of individuals becoming famous all the time on the web.

Continuously take these accounts with a spot of salt, and be ready to try sincerely and put in the energy, exertion, and consideration needed to make your SEO system fruitful.

Putnam Marketing, SEO, Social Media Management, Content
SEO has created jobs in Marketing departments, and entire companies have built their mission statement on mastering SEO. But, what is SEO?

Natural search engine optimization (SEO) is essential in developing a web presence. Traffic generated from SEO generally is targeted traffic that will bring you business.

With the advent of the internet, we have seen the explosion of businesses online. You may own an offline business and wish to take it online. The basic principle of online and offline companies is the same.

You do hear stories of people making it big all the time on the internet.

Always take these stories with a pinch of salt, and be prepared to work hard and put in the time, effort, and attention required to make your SEO strategy successful.

Putnam Marketing, SEO Tips and Tricks, organic seo, traffic generated keywords
Plan your strategy to set yourself up for success.

Not having an online business is financial suicide after COVID19 changed consumer’s buying habits.

There are unlimited marketing opportunities and countless ways to be creative in connecting with potential customers.

Several tools help with internet marketing, there are apps, Chrome Extensions, YouTube Learning Videos, and Google Certification Courses now have great resources.

There are many tips, tricks, and ideas to get your SEO rankings up.

Not all of them cost tons of money, so you don’t have to worry on that front. Some of these tools are readily available and better than many offline business marketing tools.

Natural SEO is nothing but unpaid methods, think of playing chess, to use marketing against the sponsored or purchasing practices.

Natural SEO is primarily of two types, off-page SEO and on-page SEO.

Putnam Marketing, SEO Tips and Tricks, organic seo, traffic generated keywords
Optimize the Title, Keywords, Content, and Description

The least important of the two natural SEO techniques is the on-page natural SEO; it is just the essential SEO performed on the web page itself.

Here, the website designer needs to optimize the Title, Keywords, Content, and Description.

Make sure that when search engines check your website, the algorithm confirms that the keyword is relevant to the content.

The more critical natural SEO method is the off-page SEO, which is performed at some other region other than the web page.

Off-page natural SEO is inbound links to the page from other pages with similar content ie. keywords related to your website’s niche.

When search engines see several such inbound links from various sites in the same place and relevant keywords, they assume that other websites are visiting your webpage.

Organic SEO methods cost no money, whether it is submitting articles to various directories or posting on blogs, or even getting backlinks from other websites.

Putnam Marketing, SEO, social media manager
Measurable Strategic Marketing Results. At Putnam Marketing, We Collaborate with You to Create a Successful Digital Marketing Plan Based on Strategy.

Pay per Click is paid traffic.

MYTH: The assumption is that paying for advertisements and PPC is enough.

TRUTH: Optimizing your website doesn’t stop because you’re paying for clicks.

Just because you have paid for it, it does not mean that this sort of promotion will take care of your requirements.


MYTH: People will find my site if I pay for ads.

TRUTH: The main thing is that if you are spending money on paid advertising, you may not have a site that is search engine optimized.

Remember: If Google can’t follow your setup, people won’t either.

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Hidden behind the simplicity of the word Google lies the key to ranking high on major search engines. SEO has created jobs in Marketing departments, and entire companies have built their mission statement on mastering SEO. But, what is SEO?

Putnam Marketing Pitch Deck 2022

Mar 10, 2022

Putnam Marketing

Putnam Marketing SEO

On-page SEO is important for both search engines and people. It helps Google understand what’s on your website and connect people looking for it.

You’re smart, but Google is Smarter.

Mar 9, 2022

Putnam Marketing, SEO Marketing

You’re smart, but Google is smarter.
Today, we’re going to cover SEO in a way that makes you feel like you’re sipping tea with your best friend. On-page SEO is important for both search engines and people. It helps search engines (Google) understand what’s on your website and then connects people looking for that content. Think of it as the Match.com for the internet.

Grab a notebook and whatever else you need, because it’s game time.

Putnam Marketing SEO
While you’re doing SEO research, check the reading level of your end users to write they way they speak.

Every part of on-page SEO is completely up to you; that’s why it’s critical that you do it correctly. It’s time to get organized and set your website up the way you would clean your house for your in-laws.

We’ll cover how to optimize your website for search engines to crawl and index.

You’ll discover how Google indexes your pages, how to write meta descriptions and link text, and how to optimize your website content following industry best practices.

You’ll also learn how internal linking impacts your SEO, how to best structure your URLs, and
the basics of technical SEO.

Traditional On-Page SEO Still Matters

It’s called “on-page” SEO (Search Engine Optimization) because the tweaks and changes you make to optimize your website can be seen by visitors on your page, hereas off-page and technical SEO elements aren’t always visible.

On-page SEO is the process of optimizing various front-end and back-end components of your website so that it ranks in search engines and brings in new traffic.

apple laptop notebook office, PUTNAM MARKETING, SEO
Photo by Pixabay on Pexels.com

Just creating and publishing your website isn’t enough.

You need to optimize it for Google in order to rank and attract new traffic. This means you need to be selective with the keywords you use.

Google is increasingly focused on relevance in order to better understand what users are actually searching for when they type a query (Google it) and deliver results that meet user intent (match the search).

“The most basic signal that information is relevant is when a webpage contains the same keywords as your search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant.” Source: Google’s “How Search Works” report).

people near table
Photo by fauxels on Pexels.com

While it might be tempting to use a lot of keywords on your website pages in hopes of matching as many queries as possible, Google is smart. That won’t help you rank.

Think like your customer: what would be helpful to the people searching for your product and/or service and then, you create content to answer these questions. While you’re doing your research, check the reading level of your end users to write they way they speak.

Focus your efforts on optimizing just one keyword or key phrase per page.

This is the foundation of creating search-friendly content.

We’re going to cover these elements of on-page SEO:

  • Heading tags
  • Title tags
  • External links

What is a Page Heading Tag?

An HTML element that provides a hierarchical structure to a web page.

In the early days of search engines, heading tags were direct ranking factors.

black samsung tablet on google page
Photo by PhotoMIX Company on Pexels.com

However, they do have indirect benefits. Well-written headings make your page easier to read and navigate. This creates a better experience for the user, keeps people on your page longer, and in turn helps your SEO.

If your page lacks structure and visitors can’t find what they need, they’ll leave your site and search for and find their answer somewhere else.

This increases your bounce rate, which has a negative impact on what your site will rank, in turn, impacting your SEO. Search engines pay attention to these numbers.

If you are reading this, you are probably in the Customer Service Industry and are ultimately solving a problem for your potential or repeat customers.

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You’d think that a run for Congress 1846 would fit right in with the 8% of United States business owners who don’t believe in the internet. When it comes to marketing, Abe Lincoln was a man ahead of his time. He’s one of the few people in history to have successfully campaigned for public office under his name without any previous political experience.

Generational Gaps … And Working Together

Mar 9, 2022

Putnam Marketing, Putnam Marketing, SEO Marketing, SEO Tips And Tricks

Putnam Marketing SEO

What would you say to Abraham Lincoln if you had to explain the Internet to him?

When introducing a fundamental digital notion (such as “do you know what email is?”) to a man who wasn’t born in the mid-1800s, hadn’t been living in a cave, and boasted about how much “marketing” expertise he has, that was the only parallel I could think of.

Cue eye roll.

You can imagine my surprise when the world wide web and the word search results turned his smile into a quizzical, huh? When I Googled “how do you explain a marketing plan to Abe Lincoln 2021”, web pages generational gap, 2021 vs 1860 marketing strategy, and there were memes, jokes, and stand-up comedy routines based on that exact question.

When it comes to marketing, Abe Lincoln was a man ahead of his time.

He’s one of the few people in history to have successfully campaigned for public office under his name without any previous political experience.

Lincoln was the leader our country needed in the 1860s.

He was open to new ideas, progressive, and forward-thinking. His dreams and visions for the future of our country changed the landscape forever. Surprisingly, he is also an excellent analogy for what businesses face today. They try to wade through all that is happening in internet services, digital marketing, and basic marketing research.

You’re probably familiar with Abraham Lincoln’s claim to fame: he’s the president who led the Union through the Civil War, kept Congress from breaking up the nation, and freed the slaves. But do you know Lincoln’s stance on the invention of the steamboat? Or his thoughts about tariffs?

Putnam Marketing SEO

Or this: Does Lincoln have anything to teach modern-day business owners about leaving your fear behind and embracing the “new normal”?

I’m not sure where you live, but if it’s in the United States of America, I guess that men who look like Abe Lincoln (body type excluded) are still making business decisions with the bravery of Simba. And if you’re in the 30% not led by white old men, give yourself a pat on the back.

When it comes to marketing, Abe Lincoln was a man ahead of his time. He’s one of the few people in history to have successfully campaigned for public office under his name without any previous political experience.

Not bad for a guy who spent most of his working life as a traveling salesman selling cheese, hats, and other sundries until his dad decided to make him a lawyer. Even a traveling salesman understands that search engine optimization SEO is how to communicate with potential clients.

For the sake of argument, if 90% of America is accepting one type of currency, making collecting payment i.e. online payments why not put your hands up and roll with it. Here we step back in time, not accepting online payments in 2021 is corporate suicide. And, these ladies and gentlemen are the fear-filled leaders of today.

These cowboys don’t even know what WiFi is, let alone unite a nation.

When I hear “do we really need a freelancer” to design our social media marketing, search engine optimization, or online product services;

I think, what century is this?

Putnam Marketing SEO

Lincoln would have not only jumped on the opportunity to collect money a decade ago (that’s an educated guess (traveling salesman)), would have understood the concept of marketing today whether he’d been introduced to the hardware or not. A simple comparison of a sign in a store window and a landing page; your website is the first impression you can make with a potential client.

You’d think that a guy who kicked off his political career by running for Congress in 1846 would fit right in with today’s politicians.

But when it comes to an understanding of social media, online marketing, and SEO, Abe Lincoln would have been just as lost as any of us in the 21st century. And as we’ve done here at Putnam Marketing for years, let’s use Abe Lincoln to illustrate what those terms mean then and now.

When you go to a website through a web browser like Chrome, Firefox, Safari, etc., the computers send each other messages through an application called “HTTP,” and the message says “listen to this website.” So, regardless of what someone is using to access the internet, they all send and receive information.

When you click on a browser, you send a message to a server, but the server sends it back to their browser. So, when you’re on Putnam Marketing, you click on a map, and the server sends information about the address. The server is like the database of all of the information on websites. When you access a website, you are requesting the server to give you information about it.

The internet collects all of these millions and millions of servers sending messages back and forth.

Putnam Marketing SEO

You have heard of AI.

How is this a news flash to anyone under the age of 75? You read the same articles, watched the same news outlets, and somehow missed the 13,000 articles regarding the Patriot Act?

Yes, 20 years ago, the leaders of our country passed the Patriot Act, and you forfeited your right to privacy. They have been data mining your information for two decades. No, Google isn’t listening to your phone; they are running analytics on the most probable outcome of behavior based on past events. The concept of SEO isn’t complex. Marketing is not scary or confusing.

The basic premise of marketing is emotion.

Human emotion because humans are not rational when their feelings are involved and more likely to purchase when selling. It isn’t confusing. Marketing is basic propaganda and persuasion that leaders have been using since the beginning of time.

Unless you’re giving your credit card number to a guy you’ve never met, or a full-blown hacker, you can go ahead living your life, and marketers like us will go ahead and be sure that product placement is correct where you’ll see it.

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