Generational Gaps … And Working Together

March 9, 2022

Putnam Marketing SEO

What would you say to Abraham Lincoln if you had to explain the Internet to him?

When introducing a fundamental digital notion (such as “do you know what email is?”) to a man who wasn’t born in the mid-1800s, hadn’t been living in a cave, and boasted about how much “marketing” expertise he has, that was the only parallel I could think of.

Cue eye roll.

You can imagine my surprise when the world wide web and the word search results turned his smile into a quizzical, huh? When I Googled “how do you explain a marketing plan to Abe Lincoln 2021”, web pages generational gap, 2021 vs 1860 marketing strategy, and there were memes, jokes, and stand-up comedy routines based on that exact question.

When it comes to marketing, Abe Lincoln was a man ahead of his time.

He’s one of the few people in history to have successfully campaigned for public office under his name without any previous political experience.

Lincoln was the leader our country needed in the 1860s.

He was open to new ideas, progressive, and forward-thinking. His dreams and visions for the future of our country changed the landscape forever. Surprisingly, he is also an excellent analogy for what businesses face today. They try to wade through all that is happening in internet services, digital marketing, and basic marketing research.

You’re probably familiar with Abraham Lincoln’s claim to fame: he’s the president who led the Union through the Civil War, kept Congress from breaking up the nation, and freed the slaves. But do you know Lincoln’s stance on the invention of the steamboat? Or his thoughts about tariffs?

Putnam Marketing SEO

Or this: Does Lincoln have anything to teach modern-day business owners about leaving your fear behind and embracing the “new normal”?

I’m not sure where you live, but if it’s in the United States of America, I guess that men who look like Abe Lincoln (body type excluded) are still making business decisions with the bravery of Simba. And if you’re in the 30% not led by white old men, give yourself a pat on the back.

When it comes to marketing, Abe Lincoln was a man ahead of his time. He’s one of the few people in history to have successfully campaigned for public office under his name without any previous political experience.

Not bad for a guy who spent most of his working life as a traveling salesman selling cheese, hats, and other sundries until his dad decided to make him a lawyer. Even a traveling salesman understands that search engine optimization SEO is how to communicate with potential clients.

For the sake of argument, if 90% of America is accepting one type of currency, making collecting payment i.e. online payments why not put your hands up and roll with it. Here we step back in time, not accepting online payments in 2021 is corporate suicide. And, these ladies and gentlemen are the fear-filled leaders of today.

These cowboys don’t even know what WiFi is, let alone unite a nation.

When I hear “do we really need a freelancer” to design our social media marketing, search engine optimization, or online product services;

I think, what century is this?

Putnam Marketing SEO

Lincoln would have not only jumped on the opportunity to collect money a decade ago (that’s an educated guess (traveling salesman)), would have understood the concept of marketing today whether he’d been introduced to the hardware or not. A simple comparison of a sign in a store window and a landing page; your website is the first impression you can make with a potential client.

You’d think that a guy who kicked off his political career by running for Congress in 1846 would fit right in with today’s politicians.

But when it comes to an understanding of social media, online marketing, and SEO, Abe Lincoln would have been just as lost as any of us in the 21st century. And as we’ve done here at Putnam Marketing for years, let’s use Abe Lincoln to illustrate what those terms mean then and now.

When you go to a website through a web browser like Chrome, Firefox, Safari, etc., the computers send each other messages through an application called “HTTP,” and the message says “listen to this website.” So, regardless of what someone is using to access the internet, they all send and receive information.

When you click on a browser, you send a message to a server, but the server sends it back to their browser. So, when you’re on Putnam Marketing, you click on a map, and the server sends information about the address. The server is like the database of all of the information on websites. When you access a website, you are requesting the server to give you information about it.

The internet collects all of these millions and millions of servers sending messages back and forth.

Putnam Marketing SEO

You have heard of AI.

How is this a news flash to anyone under the age of 75? You read the same articles, watched the same news outlets, and somehow missed the 13,000 articles regarding the Patriot Act?

Yes, 20 years ago, the leaders of our country passed the Patriot Act, and you forfeited your right to privacy. They have been data mining your information for two decades. No, Google isn’t listening to your phone; they are running analytics on the most probable outcome of behavior based on past events. The concept of SEO isn’t complex. Marketing is not scary or confusing.

The basic premise of marketing is emotion.

Human emotion because humans are not rational when their feelings are involved and more likely to purchase when selling. It isn’t confusing. Marketing is basic propaganda and persuasion that leaders have been using since the beginning of time.

Unless you’re giving your credit card number to a guy you’ve never met, or a full-blown hacker, you can go ahead living your life, and marketers like us will go ahead and be sure that product placement is correct where you’ll see it.

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Leslie

Rotarian 

“I am the current president of the Rotary Club of North Conway. Our marketing committee conducted extensive research to find the right company to give our dating website an overhaul and ultimately decided on Putnam Marketing. The service was phenomenal and our website is unbelievable. Thank you so much!"

Leslie

Rotarian 

“I am the current president of the Rotary Club of North Conway. Our marketing committee conducted extensive research to find the right company to give our dating website an overhaul and ultimately decided on Putnam Marketing. The service was phenomenal and our website is unbelievable. Thank you so much!"

Leslie

Rotarian 

“I am the current president of the Rotary Club of North Conway. Our marketing committee conducted extensive research to find the right company to give our dating website an overhaul and ultimately decided on Putnam Marketing. The service was phenomenal and our website is unbelievable. Thank you so much!"

Leslie

Rotarian 

“I am the current president of the Rotary Club of North Conway. Our marketing committee conducted extensive research to find the right company to give our dating website an overhaul and ultimately decided on Putnam Marketing. The service was phenomenal and our website is unbelievable. Thank you so much!"

Marshall

President of the Board

"Thank you Putnam Marketing for redesigning our Frank Monahan Foundation website. We are happy to launch our new website this afternoon and couldn't be prouder of what it looks like. I am honored to share it with you all and hope that you all continue to support the foundation."

Marshall

President of the Board

"Thank you Putnam Marketing for redesigning our Frank Monahan Foundation website. We are happy to launch our new website this afternoon and couldn't be prouder of what it looks like. I am honored to share it with you all and hope that you all continue to support the foundation."

Neda

Business Owner

"When my current website was failing and I was losing business by the day, I searched for the right company to revamp my website on a completely new platform. Putnam Marketing hit the nail on the head on the first try. Not only did they listen to what I envisioned, but they delivered a website that went way beyond my expectations. I have received so many compliments on the aesthetics of the site, and its user-friendliness which has solidified my credibility with the brands I work with. I can't recommend Putnam Marketing enough."

Neda

Business Owner

"When my current website was failing and I was losing business by the day, I searched for the right company to revamp my website on a completely new platform. Putnam Marketing hit the nail on the head on the first try. Not only did they listen to what I envisioned, but they delivered a website that went way beyond my expectations. I have received so many compliments on the aesthetics of the site, and its user-friendliness which has solidified my credibility with the brands I work with. I can't recommend Putnam Marketing enough."

Paula

Salon Envy Owner

"Beyond my wildest expectations! Love our new website! Thank you thank you....a thousand times over!"

Jackie

Business Owner

"Putnam Marketing is absolutely amazing! Very creative, with great quality. Kate listened to what I wanted specifically, as well as make suggestions for things I was unsure of. Such a pleasure to work with, and my website came out beautiful!"

“Working with Kate and watching Putnam Marketing come into fruition has been an extraordinary process that I could have never imagined. I have been able to watch Kate work feverishly on project after project and earn the people’s trust."

"You’ve been such a wonderful collaborator and partner and can’t wait to work with you again soon." Jerry K.

“I have had the pleasure of working with Kate for the last five years and highly recommend her for any and all of your marketing and creative needs. Kate deploys a unique approach that combines out of the box creativity, strategy, and implementation, allowing for quick and streamlined execution." 

“Working with Kate and watching Putnam Marketing come into fruition has been an extraordinary process that I could have never imagined. I have been able to watch Kate work feverishly on project after project and earn the people’s trust."

“I have had the pleasure of working with Kate for the last five years and highly recommend her for any and all of your marketing and creative needs. Kate deploys a unique approach that combines out of the box creativity, strategy, and implementation, allowing for quick and streamlined execution." 

"You’ve been such a wonderful collaborator and partner and can’t wait to work with you again soon." Jerry K.

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You’d think that a run for Congress 1846 would fit right in with the 8% of United States business owners who don’t believe in the internet. When it comes to marketing, Abe Lincoln was a man ahead of his time. He’s one of the few people in history to have successfully campaigned for public office under his name without any previous political experience.

Generational Gaps … And Working Together

Putnam Marketing SEO

What would you say to Abraham Lincoln if you had to explain the Internet to him?

When introducing a fundamental digital notion (such as “do you know what email is?”) to a man who wasn’t born in the mid-1800s, hadn’t been living in a cave, and boasted about how much “marketing” expertise he has, that was the only parallel I could think of.

Cue eye roll.

You can imagine my surprise when the world wide web and the word search results turned his smile into a quizzical, huh? When I Googled “how do you explain a marketing plan to Abe Lincoln 2021”, web pages generational gap, 2021 vs 1860 marketing strategy, and there were memes, jokes, and stand-up comedy routines based on that exact question.

When it comes to marketing, Abe Lincoln was a man ahead of his time.

He’s one of the few people in history to have successfully campaigned for public office under his name without any previous political experience.

Lincoln was the leader our country needed in the 1860s.

He was open to new ideas, progressive, and forward-thinking. His dreams and visions for the future of our country changed the landscape forever. Surprisingly, he is also an excellent analogy for what businesses face today. They try to wade through all that is happening in internet services, digital marketing, and basic marketing research.

You’re probably familiar with Abraham Lincoln’s claim to fame: he’s the president who led the Union through the Civil War, kept Congress from breaking up the nation, and freed the slaves. But do you know Lincoln’s stance on the invention of the steamboat? Or his thoughts about tariffs?

Putnam Marketing SEO

Or this: Does Lincoln have anything to teach modern-day business owners about leaving your fear behind and embracing the “new normal”?

I’m not sure where you live, but if it’s in the United States of America, I guess that men who look like Abe Lincoln (body type excluded) are still making business decisions with the bravery of Simba. And if you’re in the 30% not led by white old men, give yourself a pat on the back.

When it comes to marketing, Abe Lincoln was a man ahead of his time. He’s one of the few people in history to have successfully campaigned for public office under his name without any previous political experience.

Not bad for a guy who spent most of his working life as a traveling salesman selling cheese, hats, and other sundries until his dad decided to make him a lawyer. Even a traveling salesman understands that search engine optimization SEO is how to communicate with potential clients.

For the sake of argument, if 90% of America is accepting one type of currency, making collecting payment i.e. online payments why not put your hands up and roll with it. Here we step back in time, not accepting online payments in 2021 is corporate suicide. And, these ladies and gentlemen are the fear-filled leaders of today.

These cowboys don’t even know what WiFi is, let alone unite a nation.

When I hear “do we really need a freelancer” to design our social media marketing, search engine optimization, or online product services;

I think, what century is this?

Putnam Marketing SEO

Lincoln would have not only jumped on the opportunity to collect money a decade ago (that’s an educated guess (traveling salesman)), would have understood the concept of marketing today whether he’d been introduced to the hardware or not. A simple comparison of a sign in a store window and a landing page; your website is the first impression you can make with a potential client.

You’d think that a guy who kicked off his political career by running for Congress in 1846 would fit right in with today’s politicians.

But when it comes to an understanding of social media, online marketing, and SEO, Abe Lincoln would have been just as lost as any of us in the 21st century. And as we’ve done here at Putnam Marketing for years, let’s use Abe Lincoln to illustrate what those terms mean then and now.

When you go to a website through a web browser like Chrome, Firefox, Safari, etc., the computers send each other messages through an application called “HTTP,” and the message says “listen to this website.” So, regardless of what someone is using to access the internet, they all send and receive information.

When you click on a browser, you send a message to a server, but the server sends it back to their browser. So, when you’re on Putnam Marketing, you click on a map, and the server sends information about the address. The server is like the database of all of the information on websites. When you access a website, you are requesting the server to give you information about it.

The internet collects all of these millions and millions of servers sending messages back and forth.

Putnam Marketing SEO

You have heard of AI.

How is this a news flash to anyone under the age of 75? You read the same articles, watched the same news outlets, and somehow missed the 13,000 articles regarding the Patriot Act?

Yes, 20 years ago, the leaders of our country passed the Patriot Act, and you forfeited your right to privacy. They have been data mining your information for two decades. No, Google isn’t listening to your phone; they are running analytics on the most probable outcome of behavior based on past events. The concept of SEO isn’t complex. Marketing is not scary or confusing.

The basic premise of marketing is emotion.

Human emotion because humans are not rational when their feelings are involved and more likely to purchase when selling. It isn’t confusing. Marketing is basic propaganda and persuasion that leaders have been using since the beginning of time.

Unless you’re giving your credit card number to a guy you’ve never met, or a full-blown hacker, you can go ahead living your life, and marketers like us will go ahead and be sure that product placement is correct where you’ll see it.

Our Packages

Putnam Marketing is a results-driven Internet marketing company offering SEO, PPC, Web Design, and Social Media Management services to help you:

  1. Generate Qualified Sales Leads 
  2. Increase E-commerce Traffic and Sales


"Beyond my wildest expectations! Love our new website! Thank you thank you....a thousand times over!"


"When my current website was failing and I was losing business by the day, I searched for the right company to revamp my website on a completely new platform. Putnam Marketing hit the nail on the head on the first try. 

"Not only did they listen to what I envisioned, but they delivered a website that went way beyond my expectations. I have received so many compliments on the aesthetics of the site, and its user-friendliness which has solidified my credibility with the brands I work with. I can't recommend Putnam Marketing enough."

Putnam Marketing is a results-driven Internet marketing company offering SEO, PPC, Web Design, and Social Media Management services to help you:

  1. Generate Qualified Sales Leads 
  2. Increase E-commerce Traffic and Sales

Our Packages


"Beyond my wildest expectations! Love our new website! Thank you thank you....a thousand times over!"


"When my current website was failing and I was losing business by the day, I searched for the right company to revamp my website on a completely new platform. Putnam Marketing hit the nail on the head on the first try. 

"Not only did they listen to what I envisioned, but they delivered a website that went way beyond my expectations. I have received so many compliments on the aesthetics of the site, and its user-friendliness which has solidified my credibility with the brands I work with. I can't recommend Putnam Marketing enough."

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Today industry standards are 40% of US SEO agencies charge between $101-$250 per hour; · A full 71% charge between $101-$300 per hour.
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An SEO retainer is a monthly fee you pay to a digital marketing agency to set aside a certain amount of time and expert eyes.

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