SEO Marketing Strategy For Beginners

March 16, 2022

Search Engine Optimization For Beginners

Hidden behind the simplicity of the word Google lies the key to ranking high on major search engines. SEO has created jobs in Marketing Departments, and entire companies have built their vision and mission statements on mastering SEO. But, what is SEO?

The easiest way to explain SEO is to say it is the same as Googling it.

It sounds like a simple concept because it is.

The internet has grown so fast over the years, and the competition for the best search engine position has created an enormous market. There is an industry for it because many websites fail to provide content that visitors find interesting, website owners don’t know how to do it or don’t have the time.

From your own experience, you know that a website that provides engaging, well-written, and regularly updated content makes you stay on or return. Websites with highly engaged visitors are more likely to return, purchase an item, show a friend, or use the material for a project.

Putnam Marketing, SEO, Content Marketing

Set your website apart from those boring, lifeless sites by adding educational material, professional pictures, and a reason to visit.

You’ll already be a step above your competition and are more likely to achieve high page rankings through search engine optimization.

Therefore, a better understanding of the fundamental elements of Search Engine Optimization is vital for an online business’s success. Your digital marketing strategy starts with your end goal.

Do you want people to recognize your brand, create credibility, or drive sales?

Search Engine Optimization (SEO) has evolved into a time-consuming puzzle full of acronyms, keywords, and, surprisingly, you’ll be happy to hear; common sense. Let’s break this down into simple terms, and our goal is that by the time you finish reading, you’ll feel as though you have a loose handle on what SEO means.

At Putnam Marketing, we hear “What is Search Engine Optimization?” daily, but discussing SEO means understanding how search engines work and why they work will help it make a lot more sense.

Putnam Marketing, SEO, Content MarketingSearch engines provide users with the most relevant and up-to-date information to match the search term entered. Think of how many times a day you hear the phrase “Google It” or “What did Google say?”

According to Scoop Whoop, Google processes over 40,000 search queries every second. With the massive number of active users on Google’s search engine every day, it isn’t a surprise this number is so high. Essentially, this amounts to over 3.5 billion searches per day and a whopping 1.2 trillion searches per year.

Sophisticated codes written by programmers known as algorithms allow users to quickly find relevant websites by searching a specific word or a phrase, a keyword.

Search engine results are useless to users if the website information doesn’t relate to the search term or if the products are outdated.

Putnam Marketing, SEO, Content Marketing

Consumers don’t have the time or attention to look past the most up-to-date information useful to them. According to Forbes, the first page of Google captures 71% of search traffic clicks and can be as high as 92% in recent years. Second-page results are far from a close second, coming in at below 6% of all website clicks.

Updating your website regularly and adding relative content will help you get noticed by search engines.

Many tricks can increase page rank; the most effective method is to provide high-quality content consistently. Products, a person, or a place with an easy-to-navigate mobile website is the new normal. Adding (optimizing) pictures, content, white papers, case studies, link building, keyword research, landing pages, social media marketing, anchor text, page speed will also boost traffic and sales. Studies show that over 90% of your business will come directly from search engine results.

Putnam Marketing, SEO, Content MarketingTo ensure that you are correctly targeting your ideal market, be sure that the keywords and phrases you have on your site are the keywords and phrases that your target customers will search for. The more keywords you use in your content, the more likely it is that online visitors will find your site when they (Google It) do some research with those words.

Developing a linking strategy (often called backlinking; this is a backlink) as a part of your content marketing effort.

Putnam Marketing SEO

Not only does this provide free advertising for your site, but it makes the impression that your site is imperative because of its affiliated links. For each link you have pointed back to you, that is another chance for your potential customer to find you. The more inbound links you have pointing to your site, the higher you rank in the search engines.

Another SEO tip is to develop a content strategy. As you know from your own experience, people who search the internet are looking for information. The more information you provide for them and the more helpful it is, the more likely you will make the sale. Writing articles is the most effective way to build content for your site.

When writing blog articles to post on your site, make sure that you develop a straightforward means of arranging the content.Putnam Marketing, SEO, CONTENTYou can do this by simply adding a new page to your site and include categories. This will allow room for extra articles to be added as you write them and will allow you to build up an archive of articles that will continue to draw online visitors.

Be sure to include your archived articles on the Blog page or a location in the menu located as a subfolder under the Blog so that search engines will catalog your online archived posts.

If you are diligent with the tips and tricks above, your overall search engine optimization will increase your page rank. To summarize, write high-quality, keyword-rich content and link your site to and from relevant websites. We hope these ideas will help you improve your site’s popularity and drive traffic to your online business.

Putnam Marketing SEO

Sources: 40 Jaw-Dropping Google Stats & Facts (2021 Edition) “40 Jaw-Dropping Google Stats & Facts (2021 Edition)”. Websitebuilder.Org, 2020, https://websitebuilder.org/blog/google-stats/. Accessed 28 May 2021.

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Leslie

Rotarian 

“I am the current president of the Rotary Club of North Conway. Our marketing committee conducted extensive research to find the right company to give our dating website an overhaul and ultimately decided on Putnam Marketing. The service was phenomenal and our website is unbelievable. Thank you so much!"

Leslie

Rotarian 

“I am the current president of the Rotary Club of North Conway. Our marketing committee conducted extensive research to find the right company to give our dating website an overhaul and ultimately decided on Putnam Marketing. The service was phenomenal and our website is unbelievable. Thank you so much!"

Leslie

Rotarian 

“I am the current president of the Rotary Club of North Conway. Our marketing committee conducted extensive research to find the right company to give our dating website an overhaul and ultimately decided on Putnam Marketing. The service was phenomenal and our website is unbelievable. Thank you so much!"

Leslie

Rotarian 

“I am the current president of the Rotary Club of North Conway. Our marketing committee conducted extensive research to find the right company to give our dating website an overhaul and ultimately decided on Putnam Marketing. The service was phenomenal and our website is unbelievable. Thank you so much!"

Marshall

President of the Board

"Thank you Putnam Marketing for redesigning our Frank Monahan Foundation website. We are happy to launch our new website this afternoon and couldn't be prouder of what it looks like. I am honored to share it with you all and hope that you all continue to support the foundation."

Marshall

President of the Board

"Thank you Putnam Marketing for redesigning our Frank Monahan Foundation website. We are happy to launch our new website this afternoon and couldn't be prouder of what it looks like. I am honored to share it with you all and hope that you all continue to support the foundation."

Neda

Business Owner

"When my current website was failing and I was losing business by the day, I searched for the right company to revamp my website on a completely new platform. Putnam Marketing hit the nail on the head on the first try. Not only did they listen to what I envisioned, but they delivered a website that went way beyond my expectations. I have received so many compliments on the aesthetics of the site, and its user-friendliness which has solidified my credibility with the brands I work with. I can't recommend Putnam Marketing enough."

Neda

Business Owner

"When my current website was failing and I was losing business by the day, I searched for the right company to revamp my website on a completely new platform. Putnam Marketing hit the nail on the head on the first try. Not only did they listen to what I envisioned, but they delivered a website that went way beyond my expectations. I have received so many compliments on the aesthetics of the site, and its user-friendliness which has solidified my credibility with the brands I work with. I can't recommend Putnam Marketing enough."

Paula

Salon Envy Owner

"Beyond my wildest expectations! Love our new website! Thank you thank you....a thousand times over!"

Jackie

Business Owner

"Putnam Marketing is absolutely amazing! Very creative, with great quality. Kate listened to what I wanted specifically, as well as make suggestions for things I was unsure of. Such a pleasure to work with, and my website came out beautiful!"

“Working with Kate and watching Putnam Marketing come into fruition has been an extraordinary process that I could have never imagined. I have been able to watch Kate work feverishly on project after project and earn the people’s trust."

"You’ve been such a wonderful collaborator and partner and can’t wait to work with you again soon." Jerry K.

“I have had the pleasure of working with Kate for the last five years and highly recommend her for any and all of your marketing and creative needs. Kate deploys a unique approach that combines out of the box creativity, strategy, and implementation, allowing for quick and streamlined execution." 

“Working with Kate and watching Putnam Marketing come into fruition has been an extraordinary process that I could have never imagined. I have been able to watch Kate work feverishly on project after project and earn the people’s trust."

“I have had the pleasure of working with Kate for the last five years and highly recommend her for any and all of your marketing and creative needs. Kate deploys a unique approach that combines out of the box creativity, strategy, and implementation, allowing for quick and streamlined execution." 

"You’ve been such a wonderful collaborator and partner and can’t wait to work with you again soon." Jerry K.

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SEO Marketing Strategy For Beginners

Search Engine Optimization For Beginners

Hidden behind the simplicity of the word Google lies the key to ranking high on major search engines. SEO has created jobs in Marketing Departments, and entire companies have built their vision and mission statements on mastering SEO. But, what is SEO?

The easiest way to explain SEO is to say it is the same as Googling it.

It sounds like a simple concept because it is.

The internet has grown so fast over the years, and the competition for the best search engine position has created an enormous market. There is an industry for it because many websites fail to provide content that visitors find interesting, website owners don’t know how to do it or don’t have the time.

From your own experience, you know that a website that provides engaging, well-written, and regularly updated content makes you stay on or return. Websites with highly engaged visitors are more likely to return, purchase an item, show a friend, or use the material for a project.

Putnam Marketing, SEO, Content Marketing

Set your website apart from those boring, lifeless sites by adding educational material, professional pictures, and a reason to visit.

You’ll already be a step above your competition and are more likely to achieve high page rankings through search engine optimization.

Therefore, a better understanding of the fundamental elements of Search Engine Optimization is vital for an online business’s success. Your digital marketing strategy starts with your end goal.

Do you want people to recognize your brand, create credibility, or drive sales?

Search Engine Optimization (SEO) has evolved into a time-consuming puzzle full of acronyms, keywords, and, surprisingly, you’ll be happy to hear; common sense. Let’s break this down into simple terms, and our goal is that by the time you finish reading, you’ll feel as though you have a loose handle on what SEO means.

At Putnam Marketing, we hear “What is Search Engine Optimization?” daily, but discussing SEO means understanding how search engines work and why they work will help it make a lot more sense.

Putnam Marketing, SEO, Content MarketingSearch engines provide users with the most relevant and up-to-date information to match the search term entered. Think of how many times a day you hear the phrase “Google It” or “What did Google say?”

According to Scoop Whoop, Google processes over 40,000 search queries every second. With the massive number of active users on Google’s search engine every day, it isn’t a surprise this number is so high. Essentially, this amounts to over 3.5 billion searches per day and a whopping 1.2 trillion searches per year.

Sophisticated codes written by programmers known as algorithms allow users to quickly find relevant websites by searching a specific word or a phrase, a keyword.

Search engine results are useless to users if the website information doesn’t relate to the search term or if the products are outdated.

Putnam Marketing, SEO, Content Marketing

Consumers don’t have the time or attention to look past the most up-to-date information useful to them. According to Forbes, the first page of Google captures 71% of search traffic clicks and can be as high as 92% in recent years. Second-page results are far from a close second, coming in at below 6% of all website clicks.

Updating your website regularly and adding relative content will help you get noticed by search engines.

Many tricks can increase page rank; the most effective method is to provide high-quality content consistently. Products, a person, or a place with an easy-to-navigate mobile website is the new normal. Adding (optimizing) pictures, content, white papers, case studies, link building, keyword research, landing pages, social media marketing, anchor text, page speed will also boost traffic and sales. Studies show that over 90% of your business will come directly from search engine results.

Putnam Marketing, SEO, Content MarketingTo ensure that you are correctly targeting your ideal market, be sure that the keywords and phrases you have on your site are the keywords and phrases that your target customers will search for. The more keywords you use in your content, the more likely it is that online visitors will find your site when they (Google It) do some research with those words.

Developing a linking strategy (often called backlinking; this is a backlink) as a part of your content marketing effort.

Putnam Marketing SEO

Not only does this provide free advertising for your site, but it makes the impression that your site is imperative because of its affiliated links. For each link you have pointed back to you, that is another chance for your potential customer to find you. The more inbound links you have pointing to your site, the higher you rank in the search engines.

Another SEO tip is to develop a content strategy. As you know from your own experience, people who search the internet are looking for information. The more information you provide for them and the more helpful it is, the more likely you will make the sale. Writing articles is the most effective way to build content for your site.

When writing blog articles to post on your site, make sure that you develop a straightforward means of arranging the content.Putnam Marketing, SEO, CONTENTYou can do this by simply adding a new page to your site and include categories. This will allow room for extra articles to be added as you write them and will allow you to build up an archive of articles that will continue to draw online visitors.

Be sure to include your archived articles on the Blog page or a location in the menu located as a subfolder under the Blog so that search engines will catalog your online archived posts.

If you are diligent with the tips and tricks above, your overall search engine optimization will increase your page rank. To summarize, write high-quality, keyword-rich content and link your site to and from relevant websites. We hope these ideas will help you improve your site’s popularity and drive traffic to your online business.

Putnam Marketing SEO

Sources: 40 Jaw-Dropping Google Stats & Facts (2021 Edition) “40 Jaw-Dropping Google Stats & Facts (2021 Edition)”. Websitebuilder.Org, 2020, https://websitebuilder.org/blog/google-stats/. Accessed 28 May 2021.

Our Packages

Putnam Marketing is a results-driven Internet marketing company offering SEO, PPC, Web Design, and Social Media Management services to help you:

  1. Generate Qualified Sales Leads 
  2. Increase E-commerce Traffic and Sales


"Beyond my wildest expectations! Love our new website! Thank you thank you....a thousand times over!"


"When my current website was failing and I was losing business by the day, I searched for the right company to revamp my website on a completely new platform. Putnam Marketing hit the nail on the head on the first try. 

"Not only did they listen to what I envisioned, but they delivered a website that went way beyond my expectations. I have received so many compliments on the aesthetics of the site, and its user-friendliness which has solidified my credibility with the brands I work with. I can't recommend Putnam Marketing enough."

Putnam Marketing is a results-driven Internet marketing company offering SEO, PPC, Web Design, and Social Media Management services to help you:

  1. Generate Qualified Sales Leads 
  2. Increase E-commerce Traffic and Sales

Our Packages


"Beyond my wildest expectations! Love our new website! Thank you thank you....a thousand times over!"


"When my current website was failing and I was losing business by the day, I searched for the right company to revamp my website on a completely new platform. Putnam Marketing hit the nail on the head on the first try. 

"Not only did they listen to what I envisioned, but they delivered a website that went way beyond my expectations. I have received so many compliments on the aesthetics of the site, and its user-friendliness which has solidified my credibility with the brands I work with. I can't recommend Putnam Marketing enough."

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In a nutshell, social media marketing involves promoting your business or cause online through social media platforms. The most common platforms include Facebook, Twitter, Instagram, and YouTube. Though Pinterest, Tik Tok, Snapchat, and Reddit are also highly used too.

While the benefits of good SEO are clear, the cost of accomplishing an SEO strategy is priceless. Plan on spending $3,000-6,000 based on project scope.

How much should a marketing retainer cost?

What is Social Media Marketing?

Today industry standards are 40% of US SEO agencies charge between $101-$250 per hour; · A full 71% charge between $101-$300 per hour.
An SEO retainer is a monthly fee you pay to a digital marketing agency to set aside a certain amount of time and expert eyes.

An SEO retainer is a monthly fee you pay to a digital marketing agency to set aside a certain amount of time and expert eyes.

How much does hourly SEO cost?

What is an SEO retainer?

The key performance indicators we look at are organic website traffic and search engine rankings. We will track this each month and report it to you.

What type of results can I expect for seo?

It is an acronym that stands for “search engine optimization.” SEO simply means the process of improving your website to increase its visibility for relevant searches.
Google wants happy searchers, and so should you. No one gains when a user doesn't find what they want. ‍
So, Google has trained its bots to look for three things: content, quality, and clout. We help you build each. The goal of our SEO services is to help raise your visibility with search engines, so your pages get the credit they deserve

What is SEO?

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