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May 20, 2023
What is SEO?
It is an acronym that stands for “search engine optimization.” SEO simply means the process of improving your website to increase its visibility for relevant searches.
What are your goals?
First, define them:
- Are you looking for qualified leads, or trying to sell products?
- Are you trying to expand awareness of your brand, or convert a highly specific audience?
What type of results can I expect?
The key performance indicators we look at are organic website traffic and search engine rankings. We will track this each month and report it to you.
How long will it take to see results?
It can take up to 6-12 months to get on the first page of search engines. It depends on how competitive your industry is and the keywords we are targeting. Our goal would be to show you monthly increases in your organic traffic and rankings.
How often will I get a report?
Our service is meant to teach you how to run your own social media campaign, so we can help you evaluate your existing social media campaigns or a new campaign. If you prefer us to handle your social media completely, we have social media management services for that as well.
What Is PPC Advertising?
PPC or Pay Per Click is a web advertising model where, as the name suggests, advertisers pay each time a targeted customer clicks on your ad.
What is link building and how does it apply to SEO?
Link building is important because it is a major factor in how Google ranks web pages. Google notes that: “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.
Is content really that important?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
How much does hourly SEO cost?
Today industry standards are 40% of US SEO agencies charge between $101-$250 per hour; a full 71% charge between $101-$300 per hour.
What is an SEO retainer?
An SEO retainer is a monthly fee you pay to a digital marketing agency to set aside a certain amount of time and expert eyes.
How Much Does an SEO Marketing Retainer Cost?
While the benefits of good SEO are clear, the cost of accomplishing an SEO strategy is priceless. Plan on spending $3,000-6,000 based on project scope.
In order to improve online customers and client retention, Putnam Marketing empowers organizations to recognize their inherent skills through Brand Archetypes.
