What Does SEO Mean and What Doesn’t It Mean

March 22, 2022

Putnam Marketing, SEO, Content Marketing, Social Media Management
When it comes to ranking, what’s not on your website is just as important as what is on it.

The ultimate goal is to help you get more site visitors and ultimately buyers.

A Facebook Business Manager in Facebook Marketplace, Facebook Market, Facebook Ads, Facebook Creator Studios, Google Ad managers, Google SEO Agencies, and Search Engines keep the focus on search engine optimization.

These creators forget that professional SEO services and the best SEO agencies follow guidelines on what content is; website content is still website content.

What this means is they are producing promotional content is designed to cause Google to notice their site. Don’t forget that SEO agencies near you remember that your target audience (your site visitors) always comes first.

Putnam Marketing, SEO, Content, Social Media Management
If you remember who truly makes or breaks your site’s success (your customers!) and focus on them, you’re sure to create SEO content that brings buyers to your website.

Therefore, the content produced lately has one goal in mind; to make the content rank come first.

The best SEO companies know that all the traffic in the world doesn’t convert visitors into buyers. That’s why – SEO services are producing SEO content that keeps the human visitor first.

Unfortunately, local SEO Agencies are getting a bad wrap because it is tedious and repetitive.

Most of these pages would never have made it onto a site, except that the site owner wanted to rank higher for a specific keyword.

In the interest of salvaging the excellent name of search engine optimization, before it’s too late, some SEO Agency guidelines are below.

SEO services list provide content that is:

  • Written for the visitor.
  • Unique and purposeful.
  • Natural-sounding – it flows.
Putnam Marketing, SEO, Content Marketing, Social Media Management
Take the Time To Understand Your Market

Good SEO Experts, Agencies, and Companies provide content that:

  • Understand who you are writing to
  • Attract buyers and sellers.
  • Choose what the focus of the page will be.
  • Create a plan outlining the message you want to convey.
  • Decide how best to communicate that message to your particular target customers.
  • Choose which key phrases will incorporate into the copy.
  • Make sure those keyphrases work well with the page and the planned copy.

Incorporate critical phrases as you write (not after you register) to flow naturally with the planned message.

A Good SEO Agency Content List Is Not:

  • Written exclusively with search engines in mind.
  • Mirrored, adjusted, or altered to create new pages by simply changing keyphrases.
  • Stiff, forced, or overly repetitive.


The Just Don’t for Good SEO in Businesses:

  • Create a plan based solely on how to rank high.
  • Replace *every* instance of a generic term (car) with a keyphrase (red, convertible vehicle).
  • Add pages of copy simply to appease the search engines
  • Rely on useless keyword density ratios and formula
  • Shove keyphrases everywhere possible. (No, it won’t get you banned, but it will sound completely ridiculous!)
  • SEO content production is not the process of writing exclusively for search engines. It is the process of writing copy to appeal to your visitors while including elements to help the search engines and your visitors understand what the page is all about.
  • If you remember who truly makes or breaks your site’s success (your customers!) and focus on them, you’re sure to create SEO content that brings buyers to your website.
Putnam Marketing, SEO, Content Marketing, Social Media Management
Create SEO content that brings buyers to your website.

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Leslie

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“I am the current president of the Rotary Club of North Conway. Our marketing committee conducted extensive research to find the right company to give our dating website an overhaul and ultimately decided on Putnam Marketing. The service was phenomenal and our website is unbelievable. Thank you so much!"

Leslie

Rotarian 

“I am the current president of the Rotary Club of North Conway. Our marketing committee conducted extensive research to find the right company to give our dating website an overhaul and ultimately decided on Putnam Marketing. The service was phenomenal and our website is unbelievable. Thank you so much!"

Leslie

Rotarian 

“I am the current president of the Rotary Club of North Conway. Our marketing committee conducted extensive research to find the right company to give our dating website an overhaul and ultimately decided on Putnam Marketing. The service was phenomenal and our website is unbelievable. Thank you so much!"

Leslie

Rotarian 

“I am the current president of the Rotary Club of North Conway. Our marketing committee conducted extensive research to find the right company to give our dating website an overhaul and ultimately decided on Putnam Marketing. The service was phenomenal and our website is unbelievable. Thank you so much!"

Marshall

President of the Board

"Thank you Putnam Marketing for redesigning our Frank Monahan Foundation website. We are happy to launch our new website this afternoon and couldn't be prouder of what it looks like. I am honored to share it with you all and hope that you all continue to support the foundation."

Marshall

President of the Board

"Thank you Putnam Marketing for redesigning our Frank Monahan Foundation website. We are happy to launch our new website this afternoon and couldn't be prouder of what it looks like. I am honored to share it with you all and hope that you all continue to support the foundation."

Neda

Business Owner

"When my current website was failing and I was losing business by the day, I searched for the right company to revamp my website on a completely new platform. Putnam Marketing hit the nail on the head on the first try. Not only did they listen to what I envisioned, but they delivered a website that went way beyond my expectations. I have received so many compliments on the aesthetics of the site, and its user-friendliness which has solidified my credibility with the brands I work with. I can't recommend Putnam Marketing enough."

Neda

Business Owner

"When my current website was failing and I was losing business by the day, I searched for the right company to revamp my website on a completely new platform. Putnam Marketing hit the nail on the head on the first try. Not only did they listen to what I envisioned, but they delivered a website that went way beyond my expectations. I have received so many compliments on the aesthetics of the site, and its user-friendliness which has solidified my credibility with the brands I work with. I can't recommend Putnam Marketing enough."

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Salon Envy Owner

"Beyond my wildest expectations! Love our new website! Thank you thank you....a thousand times over!"

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Business Owner

"Putnam Marketing is absolutely amazing! Very creative, with great quality. Kate listened to what I wanted specifically, as well as make suggestions for things I was unsure of. Such a pleasure to work with, and my website came out beautiful!"

“Working with Kate and watching Putnam Marketing come into fruition has been an extraordinary process that I could have never imagined. I have been able to watch Kate work feverishly on project after project and earn the people’s trust."

"You’ve been such a wonderful collaborator and partner and can’t wait to work with you again soon." Jerry K.

“I have had the pleasure of working with Kate for the last five years and highly recommend her for any and all of your marketing and creative needs. Kate deploys a unique approach that combines out of the box creativity, strategy, and implementation, allowing for quick and streamlined execution." 

“Working with Kate and watching Putnam Marketing come into fruition has been an extraordinary process that I could have never imagined. I have been able to watch Kate work feverishly on project after project and earn the people’s trust."

“I have had the pleasure of working with Kate for the last five years and highly recommend her for any and all of your marketing and creative needs. Kate deploys a unique approach that combines out of the box creativity, strategy, and implementation, allowing for quick and streamlined execution." 

"You’ve been such a wonderful collaborator and partner and can’t wait to work with you again soon." Jerry K.

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SEO content production is not the process of writing exclusively for search engines. It is the process of writing copy to appeal to your visitors while including elements to help the search engines and your visitors understand what the page is all about.

What Does SEO Mean and What Doesn’t It Mean

Putnam Marketing, SEO, Content Marketing, Social Media Management
When it comes to ranking, what’s not on your website is just as important as what is on it.

The ultimate goal is to help you get more site visitors and ultimately buyers.

A Facebook Business Manager in Facebook Marketplace, Facebook Market, Facebook Ads, Facebook Creator Studios, Google Ad managers, Google SEO Agencies, and Search Engines keep the focus on search engine optimization.

These creators forget that professional SEO services and the best SEO agencies follow guidelines on what content is; website content is still website content.

What this means is they are producing promotional content is designed to cause Google to notice their site. Don’t forget that SEO agencies near you remember that your target audience (your site visitors) always comes first.

Putnam Marketing, SEO, Content, Social Media Management
If you remember who truly makes or breaks your site’s success (your customers!) and focus on them, you’re sure to create SEO content that brings buyers to your website.

Therefore, the content produced lately has one goal in mind; to make the content rank come first.

The best SEO companies know that all the traffic in the world doesn’t convert visitors into buyers. That’s why – SEO services are producing SEO content that keeps the human visitor first.

Unfortunately, local SEO Agencies are getting a bad wrap because it is tedious and repetitive.

Most of these pages would never have made it onto a site, except that the site owner wanted to rank higher for a specific keyword.

In the interest of salvaging the excellent name of search engine optimization, before it’s too late, some SEO Agency guidelines are below.

SEO services list provide content that is:

  • Written for the visitor.
  • Unique and purposeful.
  • Natural-sounding – it flows.
Putnam Marketing, SEO, Content Marketing, Social Media Management
Take the Time To Understand Your Market

Good SEO Experts, Agencies, and Companies provide content that:

  • Understand who you are writing to
  • Attract buyers and sellers.
  • Choose what the focus of the page will be.
  • Create a plan outlining the message you want to convey.
  • Decide how best to communicate that message to your particular target customers.
  • Choose which key phrases will incorporate into the copy.
  • Make sure those keyphrases work well with the page and the planned copy.

Incorporate critical phrases as you write (not after you register) to flow naturally with the planned message.

A Good SEO Agency Content List Is Not:

  • Written exclusively with search engines in mind.
  • Mirrored, adjusted, or altered to create new pages by simply changing keyphrases.
  • Stiff, forced, or overly repetitive.


The Just Don’t for Good SEO in Businesses:

  • Create a plan based solely on how to rank high.
  • Replace *every* instance of a generic term (car) with a keyphrase (red, convertible vehicle).
  • Add pages of copy simply to appease the search engines
  • Rely on useless keyword density ratios and formula
  • Shove keyphrases everywhere possible. (No, it won’t get you banned, but it will sound completely ridiculous!)
  • SEO content production is not the process of writing exclusively for search engines. It is the process of writing copy to appeal to your visitors while including elements to help the search engines and your visitors understand what the page is all about.
  • If you remember who truly makes or breaks your site’s success (your customers!) and focus on them, you’re sure to create SEO content that brings buyers to your website.
Putnam Marketing, SEO, Content Marketing, Social Media Management
Create SEO content that brings buyers to your website.

Our Packages

Putnam Marketing is a results-driven Internet marketing company offering SEO, PPC, Web Design, and Social Media Management services to help you:

  1. Generate Qualified Sales Leads 
  2. Increase E-commerce Traffic and Sales


"Beyond my wildest expectations! Love our new website! Thank you thank you....a thousand times over!"


"When my current website was failing and I was losing business by the day, I searched for the right company to revamp my website on a completely new platform. Putnam Marketing hit the nail on the head on the first try. 

"Not only did they listen to what I envisioned, but they delivered a website that went way beyond my expectations. I have received so many compliments on the aesthetics of the site, and its user-friendliness which has solidified my credibility with the brands I work with. I can't recommend Putnam Marketing enough."

Putnam Marketing is a results-driven Internet marketing company offering SEO, PPC, Web Design, and Social Media Management services to help you:

  1. Generate Qualified Sales Leads 
  2. Increase E-commerce Traffic and Sales

Our Packages


"Beyond my wildest expectations! Love our new website! Thank you thank you....a thousand times over!"


"When my current website was failing and I was losing business by the day, I searched for the right company to revamp my website on a completely new platform. Putnam Marketing hit the nail on the head on the first try. 

"Not only did they listen to what I envisioned, but they delivered a website that went way beyond my expectations. I have received so many compliments on the aesthetics of the site, and its user-friendliness which has solidified my credibility with the brands I work with. I can't recommend Putnam Marketing enough."

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In a nutshell, social media marketing involves promoting your business or cause online through social media platforms. The most common platforms include Facebook, Twitter, Instagram, and YouTube. Though Pinterest, Tik Tok, Snapchat, and Reddit are also highly used too.

While the benefits of good SEO are clear, the cost of accomplishing an SEO strategy is priceless. Plan on spending $3,000-6,000 based on project scope.

How much should a marketing retainer cost?

What is Social Media Marketing?

Today industry standards are 40% of US SEO agencies charge between $101-$250 per hour; · A full 71% charge between $101-$300 per hour.
An SEO retainer is a monthly fee you pay to a digital marketing agency to set aside a certain amount of time and expert eyes.

An SEO retainer is a monthly fee you pay to a digital marketing agency to set aside a certain amount of time and expert eyes.

How much does hourly SEO cost?

What is an SEO retainer?

The key performance indicators we look at are organic website traffic and search engine rankings. We will track this each month and report it to you.

What type of results can I expect for seo?

It is an acronym that stands for “search engine optimization.” SEO simply means the process of improving your website to increase its visibility for relevant searches.
Google wants happy searchers, and so should you. No one gains when a user doesn't find what they want. ‍
So, Google has trained its bots to look for three things: content, quality, and clout. We help you build each. The goal of our SEO services is to help raise your visibility with search engines, so your pages get the credit they deserve

What is SEO?

Frequently Asked Questions

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