You’re smart, but Google is Smarter.

March 9, 2022

You’re smart, but Google is smarter.
Today, we’re going to cover SEO in a way that makes you feel like you’re sipping tea with your best friend. On-page SEO is important for both search engines and people. It helps search engines (Google) understand what’s on your website and then connects people looking for that content. Think of it as the Match.com for the internet.

Grab a notebook and whatever else you need, because it’s game time.

Putnam Marketing SEO
While you’re doing SEO research, check the reading level of your end users to write they way they speak.

Every part of on-page SEO is completely up to you; that’s why it’s critical that you do it correctly. It’s time to get organized and set your website up the way you would clean your house for your in-laws.

We’ll cover how to optimize your website for search engines to crawl and index.

You’ll discover how Google indexes your pages, how to write meta descriptions and link text, and how to optimize your website content following industry best practices.

You’ll also learn how internal linking impacts your SEO, how to best structure your URLs, and
the basics of technical SEO.

Traditional On-Page SEO Still Matters

It’s called “on-page” SEO (Search Engine Optimization) because the tweaks and changes you make to optimize your website can be seen by visitors on your page, hereas off-page and technical SEO elements aren’t always visible.

On-page SEO is the process of optimizing various front-end and back-end components of your website so that it ranks in search engines and brings in new traffic.

apple laptop notebook office, PUTNAM MARKETING, SEO
Photo by Pixabay on Pexels.com

Just creating and publishing your website isn’t enough.

You need to optimize it for Google in order to rank and attract new traffic. This means you need to be selective with the keywords you use.

Google is increasingly focused on relevance in order to better understand what users are actually searching for when they type a query (Google it) and deliver results that meet user intent (match the search).

“The most basic signal that information is relevant is when a webpage contains the same keywords as your search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant.” Source: Google’s “How Search Works” report).

people near table
Photo by fauxels on Pexels.com

While it might be tempting to use a lot of keywords on your website pages in hopes of matching as many queries as possible, Google is smart. That won’t help you rank.

Think like your customer: what would be helpful to the people searching for your product and/or service and then, you create content to answer these questions. While you’re doing your research, check the reading level of your end users to write they way they speak.

Focus your efforts on optimizing just one keyword or key phrase per page.

This is the foundation of creating search-friendly content.

We’re going to cover these elements of on-page SEO:

  • Heading tags
  • Title tags
  • External links

What is a Page Heading Tag?

An HTML element that provides a hierarchical structure to a web page.

In the early days of search engines, heading tags were direct ranking factors.

black samsung tablet on google page
Photo by PhotoMIX Company on Pexels.com

However, they do have indirect benefits. Well-written headings make your page easier to read and navigate. This creates a better experience for the user, keeps people on your page longer, and in turn helps your SEO.

If your page lacks structure and visitors can’t find what they need, they’ll leave your site and search for and find their answer somewhere else.

This increases your bounce rate, which has a negative impact on what your site will rank, in turn, impacting your SEO. Search engines pay attention to these numbers.

If you are reading this, you are probably in the Customer Service Industry and are ultimately solving a problem for your potential or repeat customers.

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Leslie

Rotarian 

“I am the current president of the Rotary Club of North Conway. Our marketing committee conducted extensive research to find the right company to give our dating website an overhaul and ultimately decided on Putnam Marketing. The service was phenomenal and our website is unbelievable. Thank you so much!"

Leslie

Rotarian 

“I am the current president of the Rotary Club of North Conway. Our marketing committee conducted extensive research to find the right company to give our dating website an overhaul and ultimately decided on Putnam Marketing. The service was phenomenal and our website is unbelievable. Thank you so much!"

Leslie

Rotarian 

“I am the current president of the Rotary Club of North Conway. Our marketing committee conducted extensive research to find the right company to give our dating website an overhaul and ultimately decided on Putnam Marketing. The service was phenomenal and our website is unbelievable. Thank you so much!"

Leslie

Rotarian 

“I am the current president of the Rotary Club of North Conway. Our marketing committee conducted extensive research to find the right company to give our dating website an overhaul and ultimately decided on Putnam Marketing. The service was phenomenal and our website is unbelievable. Thank you so much!"

Marshall

President of the Board

"Thank you Putnam Marketing for redesigning our Frank Monahan Foundation website. We are happy to launch our new website this afternoon and couldn't be prouder of what it looks like. I am honored to share it with you all and hope that you all continue to support the foundation."

Marshall

President of the Board

"Thank you Putnam Marketing for redesigning our Frank Monahan Foundation website. We are happy to launch our new website this afternoon and couldn't be prouder of what it looks like. I am honored to share it with you all and hope that you all continue to support the foundation."

Neda

Business Owner

"When my current website was failing and I was losing business by the day, I searched for the right company to revamp my website on a completely new platform. Putnam Marketing hit the nail on the head on the first try. Not only did they listen to what I envisioned, but they delivered a website that went way beyond my expectations. I have received so many compliments on the aesthetics of the site, and its user-friendliness which has solidified my credibility with the brands I work with. I can't recommend Putnam Marketing enough."

Neda

Business Owner

"When my current website was failing and I was losing business by the day, I searched for the right company to revamp my website on a completely new platform. Putnam Marketing hit the nail on the head on the first try. Not only did they listen to what I envisioned, but they delivered a website that went way beyond my expectations. I have received so many compliments on the aesthetics of the site, and its user-friendliness which has solidified my credibility with the brands I work with. I can't recommend Putnam Marketing enough."

Paula

Salon Envy Owner

"Beyond my wildest expectations! Love our new website! Thank you thank you....a thousand times over!"

Jackie

Business Owner

"Putnam Marketing is absolutely amazing! Very creative, with great quality. Kate listened to what I wanted specifically, as well as make suggestions for things I was unsure of. Such a pleasure to work with, and my website came out beautiful!"

“Working with Kate and watching Putnam Marketing come into fruition has been an extraordinary process that I could have never imagined. I have been able to watch Kate work feverishly on project after project and earn the people’s trust."

"You’ve been such a wonderful collaborator and partner and can’t wait to work with you again soon." Jerry K.

“I have had the pleasure of working with Kate for the last five years and highly recommend her for any and all of your marketing and creative needs. Kate deploys a unique approach that combines out of the box creativity, strategy, and implementation, allowing for quick and streamlined execution." 

“Working with Kate and watching Putnam Marketing come into fruition has been an extraordinary process that I could have never imagined. I have been able to watch Kate work feverishly on project after project and earn the people’s trust."

“I have had the pleasure of working with Kate for the last five years and highly recommend her for any and all of your marketing and creative needs. Kate deploys a unique approach that combines out of the box creativity, strategy, and implementation, allowing for quick and streamlined execution." 

"You’ve been such a wonderful collaborator and partner and can’t wait to work with you again soon." Jerry K.

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“Over the past year and a half Putnam Marketing rebuilt our website and we couldn't be happier! We have gotten more traffic and helped so many people find meetings we're over the moon!" 

On-page SEO is important for both search engines and people. It helps Google understand what’s on your website and connect people looking for it.

You’re smart, but Google is Smarter.

You’re smart, but Google is smarter.
Today, we’re going to cover SEO in a way that makes you feel like you’re sipping tea with your best friend. On-page SEO is important for both search engines and people. It helps search engines (Google) understand what’s on your website and then connects people looking for that content. Think of it as the Match.com for the internet.

Grab a notebook and whatever else you need, because it’s game time.

Putnam Marketing SEO
While you’re doing SEO research, check the reading level of your end users to write they way they speak.

Every part of on-page SEO is completely up to you; that’s why it’s critical that you do it correctly. It’s time to get organized and set your website up the way you would clean your house for your in-laws.

We’ll cover how to optimize your website for search engines to crawl and index.

You’ll discover how Google indexes your pages, how to write meta descriptions and link text, and how to optimize your website content following industry best practices.

You’ll also learn how internal linking impacts your SEO, how to best structure your URLs, and
the basics of technical SEO.

Traditional On-Page SEO Still Matters

It’s called “on-page” SEO (Search Engine Optimization) because the tweaks and changes you make to optimize your website can be seen by visitors on your page, hereas off-page and technical SEO elements aren’t always visible.

On-page SEO is the process of optimizing various front-end and back-end components of your website so that it ranks in search engines and brings in new traffic.

apple laptop notebook office, PUTNAM MARKETING, SEO
Photo by Pixabay on Pexels.com

Just creating and publishing your website isn’t enough.

You need to optimize it for Google in order to rank and attract new traffic. This means you need to be selective with the keywords you use.

Google is increasingly focused on relevance in order to better understand what users are actually searching for when they type a query (Google it) and deliver results that meet user intent (match the search).

“The most basic signal that information is relevant is when a webpage contains the same keywords as your search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant.” Source: Google’s “How Search Works” report).

people near table
Photo by fauxels on Pexels.com

While it might be tempting to use a lot of keywords on your website pages in hopes of matching as many queries as possible, Google is smart. That won’t help you rank.

Think like your customer: what would be helpful to the people searching for your product and/or service and then, you create content to answer these questions. While you’re doing your research, check the reading level of your end users to write they way they speak.

Focus your efforts on optimizing just one keyword or key phrase per page.

This is the foundation of creating search-friendly content.

We’re going to cover these elements of on-page SEO:

  • Heading tags
  • Title tags
  • External links

What is a Page Heading Tag?

An HTML element that provides a hierarchical structure to a web page.

In the early days of search engines, heading tags were direct ranking factors.

black samsung tablet on google page
Photo by PhotoMIX Company on Pexels.com

However, they do have indirect benefits. Well-written headings make your page easier to read and navigate. This creates a better experience for the user, keeps people on your page longer, and in turn helps your SEO.

If your page lacks structure and visitors can’t find what they need, they’ll leave your site and search for and find their answer somewhere else.

This increases your bounce rate, which has a negative impact on what your site will rank, in turn, impacting your SEO. Search engines pay attention to these numbers.

If you are reading this, you are probably in the Customer Service Industry and are ultimately solving a problem for your potential or repeat customers.

Our Packages

Putnam Marketing is a results-driven Internet marketing company offering SEO, PPC, Web Design, and Social Media Management services to help you:

  1. Generate Qualified Sales Leads 
  2. Increase E-commerce Traffic and Sales


"Beyond my wildest expectations! Love our new website! Thank you thank you....a thousand times over!"


"When my current website was failing and I was losing business by the day, I searched for the right company to revamp my website on a completely new platform. Putnam Marketing hit the nail on the head on the first try. 

"Not only did they listen to what I envisioned, but they delivered a website that went way beyond my expectations. I have received so many compliments on the aesthetics of the site, and its user-friendliness which has solidified my credibility with the brands I work with. I can't recommend Putnam Marketing enough."

Putnam Marketing is a results-driven Internet marketing company offering SEO, PPC, Web Design, and Social Media Management services to help you:

  1. Generate Qualified Sales Leads 
  2. Increase E-commerce Traffic and Sales

Our Packages


"Beyond my wildest expectations! Love our new website! Thank you thank you....a thousand times over!"


"When my current website was failing and I was losing business by the day, I searched for the right company to revamp my website on a completely new platform. Putnam Marketing hit the nail on the head on the first try. 

"Not only did they listen to what I envisioned, but they delivered a website that went way beyond my expectations. I have received so many compliments on the aesthetics of the site, and its user-friendliness which has solidified my credibility with the brands I work with. I can't recommend Putnam Marketing enough."

Let's Talk!

In a nutshell, social media marketing involves promoting your business or cause online through social media platforms. The most common platforms include Facebook, Twitter, Instagram, and YouTube. Though Pinterest, Tik Tok, Snapchat, and Reddit are also highly used too.

While the benefits of good SEO are clear, the cost of accomplishing an SEO strategy is priceless. Plan on spending $3,000-6,000 based on project scope.

How much should a marketing retainer cost?

What is Social Media Marketing?

Today industry standards are 40% of US SEO agencies charge between $101-$250 per hour; · A full 71% charge between $101-$300 per hour.
An SEO retainer is a monthly fee you pay to a digital marketing agency to set aside a certain amount of time and expert eyes.

An SEO retainer is a monthly fee you pay to a digital marketing agency to set aside a certain amount of time and expert eyes.

How much does hourly SEO cost?

What is an SEO retainer?

The key performance indicators we look at are organic website traffic and search engine rankings. We will track this each month and report it to you.

What type of results can I expect for seo?

It is an acronym that stands for “search engine optimization.” SEO simply means the process of improving your website to increase its visibility for relevant searches.
Google wants happy searchers, and so should you. No one gains when a user doesn't find what they want. ‍
So, Google has trained its bots to look for three things: content, quality, and clout. We help you build each. The goal of our SEO services is to help raise your visibility with search engines, so your pages get the credit they deserve

What is SEO?

Frequently Asked Questions

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